+ 75%

of users never click past the first Google page
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They've adopted us

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Buying Property
A L'Amiable
Arboxygene
Confort Prestige
Demers Beaulne

Google Ads and PPC in Paris

Paris's unique advertising landscape

Paris, with its dynamic economy and eclectic market, offers unique opportunities and challenges for advertisers. The diversity of local businesses, international brands, and an active digital population create an ideal environment for digital advertising. Using Google Ads and PPC ( Pay-Per-Click ) advertising in Paris allows you to tap into this vibrant market and reach potential customers more effectively.

Google Ads

Google Ads are paid advertisements that you see in Google search results and on the Google Display Network. These ads allow you to target specific keywords, reaching users who are actively searching for related products or services. The benefits of Google Ads include precise targeting, measurable results, and scalable costs.

PPC Ads

PPC advertising is a form of digital advertising where you pay for each click on your ads. You can run PPC ads on multiple digital platforms, including search engines and social media. PPC ads drive immediate traffic to your site at a low cost. Use PPC ads for quick visibility, cost optimization, and detailed analytics to monitor campaign performance and ROI.

Expertise Web Tonic

At the house of Web Tonic , we excel in developing and managing effective Google Ads and PPC campaigns in Paris. Our team of professionals uses results-oriented strategies and local knowledge of the Parisian and French markets. The goal is to achieve all your business objectives and optimize your advertising spend.

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Granular geographic targeting

Leverage hyperlocal targeting techniques to ensure your ads are seen by potential customers in specific Joliette neighborhoods. This method increases relevance and reduces wasted ad spend by focusing on the most relevant geographic areas.

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Audience segmentation and personalized personas

Our advertising experts develop detailed customer personas and segment your audience based on behavior, demographics, and interests. This ensures your ads resonate deeply with each segment, leading to higher engagement and conversion rates.

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Responsive ad formats

Use dynamic ad formats that automatically adapt to different devices and platforms, ensuring your ads always look their best, whether on mobile, desktop, or tablet.

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Ad Performance Heatmaps

Implement heatmap analysis to identify the most engaging parts of your ads, allowing you to continuously optimize content placement and design for maximum user interaction.

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Conversion rate optimization (CRO)

We focus on improving the post-click experience by optimizing landing pages, improving user interface design, and implementing A/B testing. Our advertising experts ensure that the traffic generated by your ads converts into leads or sales.

To compare is to understand

Here's why so many companies
choose Web Tonic

Web Tonic
In-House
Other agencies
Total cost
Tailor-made packages
Salaries, benefits, HR management
High or unpredictable fixed costs
Multi-channel expertise
Google, Meta, SEO, TikTok, etc.
Generally limited to a single platform
Varies by agency
Continuous optimization
Weekly follow-up & adjustments free of charge
Lack of time or training
Sometimes charged extra
Language flexibility
FR / EN / Multilingual native
Depending on the team in place
Depends on available personnel
Integrated 360° vision
Performance-oriented global strategy
Often compartmentalized or too operational
Sometimes siloed by department or channel. Not 360.
Speed of execution
Responsive & Agile (short lead times)
Slow, non-optimized internal processes
May vary according to agency load
Access to innovation
AB testing, trends, AI, product optimization
Ongoing training often lacking
Depends on management and internal priorities
Flexible contracts
No-commitment packages available
Full-time employee
Often with minimum commitment

Immediate results

Significant ROAS

Our strategic, data-driven Google Ads campaigns deliver high returns on your ad spend. We reduce costs per acquisition and generate substantial revenue growth from qualified leads.

Increased brand visibility

Strategic Google Ads and PPC campaigns significantly increase your online visibility, helping more potential customers in Paris discover your business.

Qualified leads

We use precise targeting and in-depth audience segmentation to reach high-quality leads in Paris. These leads match your ideal customer profile exactly, increasing their long-term value.

Improving campaign performance

Our specialists at Web Tonic track data to ensure continuous optimization. We adapt our data-driven strategies to continuously optimize your ads and achieve the best possible results.

Want your small business to shine?

We can help you generate more profit from your web presence.

Let's talk about your project

Tailor-made web marketing services

At Web Tonic, we offer customized 360° digital marketing solutions that cover all your needs.

Custom content creation :

Develop high-quality, targeted content that resonates with your users and drives organic growth.

Technical support and optimization :

Ensure flawless performance with 24/7 support, continuous system tuning and agile problem resolution.

Community expansion:

Give your customers the means to connect and share, to build a loyal and engaged user base.

Conversion-focused design:

Optimize your user interface and customer experience to increase registrations, renewals and overall customer lifetime value.

Data-driven insights :

Use advanced analytics and real-time reporting to inform your decisions and refine your marketing strategies.

Integrated marketing automation :

Streamline your communications, nurture your leads and boost customer engagement with intelligent automation tools.

Evolving strategies :

Implement growth tactics designed to evolve along with your business and the expansion of your audience.

Performance-based planning :

Develop and execute a clear, measurable 3-6-9-12 month plan that aligns your marketing efforts with your revenue goals.
Our services are designed to generate more traffic on your web platforms, and ultimately, more sales.
Talk to an expert
Link builder
Designer
Specialist

awareness
Contents
SEO
Intermediate
Copywriter

project manager
SEO team leader
SEO
Senior

Collaborate with SEO experts

Our team of multi-skilled experts works on all fronts: SEO strategies, high-performance PPC campaigns and eCommerce store optimization to maximize your online sales.

We design solutions tailored to your environment, with rigorous monitoring and real-time adjustments.
Get a consultation

Constant communication ensures total transparency in your marketing campaigns

At Web Tonic, communication is key. We make sure you're fully informed at every stage of our collaboration, and we offer 24/7 support. Here's what you can expect:

Periodic reports

You'll receive detailed reports on campaign performance, including indicators such as website traffic, ad performance and lead generation.

Customized dashboards

You have access to a customizable campaign dashboard. It enables you to assess progress, analyze your strategies and fine-tune your campaigns.

24/7 support

We are always accessible for updates or assistance and offer 24/7 e-mail support.

Are your campaigns performing 100%? Let's test it.

Our projects where we used Google Ads

All our packages included

Organic growth, sustainable results.

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Full admin account access
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Full parameterization
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Google Analytics integration
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Creating objectives
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Customized dashboard
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Manual and adaptive optimization with AI
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Dedicated account manager
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24/7 email support
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Ad Extensions & Assets
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Negative keywords
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Call recording (If desired)
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A/B Testing

The process

01

First consultation and definition of objectives

We begin with an in-depth consultation to understand your business needs and target audience. This helps us define clear and measurable goals for your Google Ads campaigns.

02

Keyword research and competitive analysis

Our team conducts in-depth keyword research and analyzes your competitors to identify profitable search terms. We want your ads to target the most relevant keywords.

03

Creation and design of advertisements

We produce compelling ad copy and interactive visuals for all target audience segments. Our specialists create multiple ad variations for A/B testing to determine the most effective message.

04

Campaign setup and launch

Our advertising experts configure your Google Ads campaigns by defining parameters such as targeting, bidding strategies, and ad extensions. We ensure everything is optimized for a successful launch.

05

Continuous monitoring and optimization

After launch, we continuously monitor your campaign's performance. We make data-driven adjustments to achieve the best results. This includes refining targeting, adjusting bids, and updating ad copy.

06

Detailed reports and key information

We provide regular reports and key insights, keeping you informed of your campaign's performance. Our personalized dashboard offers real-time data to help you make informed decisions.

Words of appreciation from our customers

Google rating of 4.8 stars