Electrolibre Case Study

The store diversifies its offerings by proposing numerous household products, including the following:

Cleaning products;

Laundry and dishwashing products;

Deodorizing products;

Spare parts for household appliances…

In addition to sales, Electrolibre offers its customers appliance delivery and installation. This service is more than satisfactory, with qualified and professional technicians. The store's main strengths are its very competitive prices and the excellent quality of its used appliances.

What we solved for them

The optimization actions carried out for Electrolibre have the following objectives:

To increase qualified traffic to the website: By improving the site's natural referencing (SEO) to enable Electrolibre to attract more visitors interested in new and used household appliances.
Generate qualified leads and increase sales: By setting up Google Ads campaigns targeted on relevant keywords, in order to reach potential customers actively searching for specific products.
To improve brand awareness and customer engagement: By developing an active presence on social networks, allowing Electrolibre to interact with its community and thus strengthen customer loyalty.

How we did it

We launched measures combining search engine optimization (SEO) and Google Ads campaigns to enable Electrolibre to generate qualified leads and increase sales, while strengthening awareness and engagement around its brand.

Natural search engine optimization (SEO):

Research relevant keywords related to new and used appliances and household products to attract a targeted audience.
Optimization of meta tags (titles, descriptions) and page content to improve positioning in search engine results.
Improved site structure to facilitate navigation and indexing by search engines.

Targeted Google Ads campaigns:

Creation of ads based on keywords specific to the products offered by Electrolibre to reach customers in the purchasing phase.
Using remarketing to retarget site visitors who have not completed their purchase, by offering them personalized offers.
Optimization of landing pages to ensure consistency with ads and maximize conversion rates.

Results :

Increase in monthly traffic:
Monthly traffic increased from 5,632 to 9,297 visits, a significant increase in the site's appeal thanks to SEO actions, Google Ads campaigns and social media activities.

Distribution of traffic sources:

Organic search (39,440 sessions): This demonstrates the effectiveness of SEO efforts, including keyword and content optimization.

Paid Shopping (22,340 sessions): Targeted advertising campaigns on Google Ads played a key role in attracting a relevant audience.

Direct (8,006 sessions): An increase in direct visits indicates better brand recognition.

Other channels (Referral, Social bio, etc.): Although less significant, these sources also contribute to overall engagement.

Benefit for the company:

User Engagement:
With an average of 51 days, 15 hours and 45 minutes of cumulative active user participation, visitors show an interest in the content and services offered by Electrolibre.

Visual impact:
A total of 484,000 views demonstrates increased exposure, strengthening the brand's visibility and awareness online.

Strategy deployed

To achieve these goals, we implemented a comprehensive digital strategy, combining SEO optimization and paid advertising campaigns (Google Ads), while developing a strong presence on social media. Here are the main points of the strategy implemented:

Relevant keyword research: We selected strategic keywords related to new and used household appliances, as well as household products, in order to capture qualified traffic.

Optimization of existing pages: Redesign of titles, descriptions, and content of main pages to improve their visibility on search engines.

Improved site structure: We made it easier to navigate and index by search engines to improve user experience and SEO.

Creating impactful ads: The ads were developed based on keywords specific to the products offered by Electrolibre, to reach users in the purchasing phase.

Use of remarketing: We have implemented remarketing strategies to reach visitors who have not completed their purchase, by presenting them with personalized offers.

Landing page optimization: Each ad was accompanied by a relevant landing page optimized to maximize conversion rates.

Community Management: We strengthened customer engagement by animating the Electrolibre page on social networks, thus enabling better interaction with the community and increased loyalty.

What we have achieved

The actions carried out have enabled Electrolibre to achieve concrete results:

Increased monthly traffic: Monthly traffic increased from 5,632 to 9,297 visits, a 65% increase in visitors, thanks to combined efforts on SEO, Google Ads campaigns and social media actions.
Improved brand visibility and awareness: The cumulative number of views reached a total of 484,000, demonstrating a significant improvement in the brand's online exposure.
Increased conversions and sales: Google Ads campaigns helped generate qualified leads, which directly impacted Electrolibre's sales.

Increased user engagement: Active user engagement on the site has led to stronger brand loyalty, with an average of 51 days, 15 hours and 45 minutes of cumulative active engagement.

Conclusion

Thanks to a well-thought-out digital strategy combining SEO, Google Ads campaigns, and social media marketing, Electrolibre saw a significant increase in traffic, increasing from 5,632 to 9,297 monthly visits. This approach also boosted user engagement and brand awareness, with over 484,000 cumulative views. By effectively targeting potential customers and optimizing the online experience, Electrolibre was able to increase its visibility while generating qualified leads and sales.

Electrolibre