Its services support SMEs operating in the following sectors:

  • Real estate and construction;
  • Technology;
  • Media and entertainment;
  • Food processing;
  • Health;
  • Many others.

Demers Beaulne has many assets:

  • The firm is part of the Moore global network, with 500 offices in over 100 countries;
  • The company has a proven track record in the financial services sector;
  • Innovation through the use of the latest digital technologies.
Customer

Demers Beaulne

Total number of users

4 126

Date

19.02.2025

Problems encountered

DemersBeaulne wanted to increase its online visibility to attract qualified traffic, generate more leads and improve its return on investment through a better SEO strategy and targeted Google Ads campaigns. In addition, the company aimed to strengthen the engagement and loyalty of its prospects and customers. 

Solution provided

To meet these objectives, we have set up : 

An SEO optimization campaign :

  • Research and targeting of relevant keywords for each business sector.
  • Creation of engaging content (articles, case studies) to reinforce the site's authority.
  • Improved loading speed and mobile optimization.

Google Ads campaigns:

  • Creation of targeted ads for each sector.
  • A/B testing to improve conversion rates.
  • Precise performance tracking via Google Analytics.

An e-mail marketing campaign:

  • Segmentation of contacts according to sectors and needs.
  • Automate campaigns to nurture prospects.
  • Personalize messages to maximize engagement.

Results :

  • Increase in monthly sessions
    From 72 to 545 monthly sessions since May 2023, a significant improvement in terms of site visibility and traffic attraction thanks to SEO optimization efforts. It's interesting to note that this number has evolved over time, with peaks in growth, particularly in early 2024.
  • Increase in overall traffic
    The total of 4,616 sessions indicates the number of times users interacted with the site during a defined period. This significant increase shows an effective SEO strategy and good user feedback.
  • Breakdown of traffic by source 
    • A large proportion of traffic comes from direct access, which means that users type in the site URL directly.
    • Traffic from referral sources is also important, indicating that the site is receiving visits thanks to links on other sites. This is often the result of partnerships or well-placed backlinks, which is good for SEO.
    • Traffic from search engines totaled 622 sessions, confirming that SEO optimizations have had a positive impact on the site's organic visibility.
    • Paid advertising also contributed, with 248 sessions generated via Google Ads or other online advertising channels. 
  • User behavior
    • The average participation time per user of 21h 23m 26s indicates a good level of engagement by the site's users.
    • Total number of users: 4,126 unique users visited the site.
    • 6,455 page views in total, suggesting a relatively active exploration of the site by visitors. 
    • The fairly balanced ratio of page views to sessions suggests that users interact with the site beyond the first page viewed.

Strategy deployed

To meet DemersBeaulne's specific needs and achieve its visibility and conversion objectives, we deployed a comprehensive digital strategy, consisting of three main components: SEO, Google Ads and e-mail marketing. The first step was to identify the key sectors in which DemersBeaulne wanted to stand out. We then developed tailor-made campaigns, adapted to each area of activity to maximize impact and engagement.

  • SEO :
    An in-depth keyword analysis enabled us to target the most relevant expressions for each sector. We created specialized content, optimized for both users and search engines, while ensuring that the site was fast and responsive, notably by optimizing mobile versions for a better user experience.
  • Google Ads:
    Google Ads campaigns were customized for each business sector. We set up A/B tests to adjust advertising messages and optimize performance. Each ad was carefully targeted to reach the prospects most likely to convert.
  • E-mail marketing:
    Precise contact segmentation enabled the creation of personalized messages, sent at the right time to maintain relationships with prospects and customers. The automation of these campaigns maximized efficiency while ensuring regular, relevant interaction.

What we have achieved

Thanks to the implementation of this customized strategy, we have enabled DemersBeaulne to make significant progress in several key areas:

  • Increased visibility: SEO optimization has led to a substantial increase in traffic, notably through search engines, but also via backlinks and direct traffic.
  • Enhanced engagement: High participation times and strong interaction with the site's pages testify to users' increased commitment.
  • Improved conversion: Google Ads and email marketing campaigns helped generate qualified leads, while maximizing return on investment.
  • Customer expansion: Thanks to a targeted, personalized approach, DemersBeaulne was able to attract new customers in strategic sectors and strengthen its reputation.

In short, our actions have strengthened DemersBeaulne's online presence, while delivering measurable and tangible results in terms of visibility, engagement and sales performance.

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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Total number of users: 4,126

Conclusion

Thanks to targeted actions on SEO, Google Ads campaigns and email marketing, DemersBeaulne has significantly boosted its online visibility and customer engagement. Results such as an increase in monthly sessions and a balanced distribution of traffic by source testify to the effectiveness of the strategies implemented, helping to attract qualified traffic, generate leads and maximize ROI. These initiatives have also encouraged active exploration of the site by visitors and sustained engagement.

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