Here are the main services offered by Clinique Santé Voyage:

  • Pre-travel vaccination;
  • General and childhood vaccination;
  • Blood samples and tests;
  • Covid-19 screening;
  • Vaccination in companies…

Today, Clinique Santé Voyage is one of the leading providers of travel health services:

  • More than 150,000 people have used its pre-travel vaccination services;
  • The clinic has over 25 years of experience;
  • More than 5 clinics scattered across Quebec.
Customer

Clinique Santé Voyage

Overall conversion rate

22,85 %

Date

18.02.2025

Problems encountered

Clinique Santé Voyage wanted to optimize its online presence to:

  1. Attract more qualified leads for its pre-travel and corporate vaccination services.
  2. Increase traffic to its website and thus better promote its general vaccination and screening services.
  3. Strengthen its local visibility on Google and generate appointment bookings in its various clinics in Quebec.

Solution provided

To meet Clinique Santé Voyage's objectives in optimizing its online presence, the following measures have been implemented:

Targeted Google Ads campaigns:

  • Implemented advertising campaigns targeting specific keywords related to vaccination and travel health services, in compliance with Google's healthcare advertising policies 
  • Using geotargeting to serve ads to users located near different clinics, maximizing ad relevance and conversion rate.

Creation of informative and optimized content:

  • Development of educational content on vaccinations, health advice for travelers and services offered, integrating relevant keywords to improve natural referencing and attract qualified traffic.

Results :

SEO optimization: 

  • Increased ranking on Google with a gain of 3,149 positions and a total of 150 keywords ranked.
  • Top click-generating keywords: “travel health clinic,” with high performance (2,761 and 2,039 clicks respectively).
  • Positioning on the first page of Google results with strategic keywords such as: “travel clinic”, “travel health clinic laval”, “meningococcal vaccination (travel and hajj)” or “travel clinic” or even “travel health clinic montreal”

Google Ads campaign: 

  • Measurable contribution to click volume via targeted ads, helping to compensate for periods when organic traffic was flat.
  • Impact of paid keywords visible in overall results, with sustained growth in paid sessions.
  • Increased conversion through optimized ads targeting users interested in travel health services.
  • Total clicks: 8632
  • Impressions: 60071.
  • Overall conversion rate: 22.85%.
  • Average CPC: $3.10.
  • Average cost per conversion: $13.44.
  • Total conversions: 1,972 (online appointment bookings).

Strategy deployed

To achieve Clinique Santé Voyage's goals in terms of online visibility and new customer acquisition, a multi-channel digital strategy was implemented. The approach included targeted Google Ads campaigns, organic SEO work, and the creation of educational and optimized content.

  • Geographic targeting : We focused our ads on specific regions where the need for pre-travel vaccination is high, based on popular destinations and high-risk diseases.
  • Segmentation by vaccination type : Creation of separate campaigns for recommended vaccines to meet the specific needs of travelers.
  • Travel period targeting: Adjusting campaigns based on periods when people travel the most (summer, end-of-year holidays), adapting messages to encourage advance booking.
  • Create simple, impactful ads with clear calls to action, such as “Get an appointment in less than 24 hours” or “Get a quick appointment with our specialists.”
  • Continuous optimization: Conducting A/B tests to identify the most effective messages, thus increasing click-through and conversion rates.

What we have achieved

The actions taken have enabled Clinique Santé Voyage to benefit from increased visibility and better results in terms of conversions and qualified traffic.

  1. Significant increase in SEO visibility : The clinic's ranking has been improved with a notable gain in positions on Google, attracting more targeted and qualified traffic.
  2. Improved Google Ads campaign performance : Paid campaigns saw remarkable results, with high conversion rates and an increase in online appointment bookings.
  3. Strengthening local awareness : Thanks to geographic and seasonal segmentation, Clinique Santé Voyage has strengthened its local presence on Google, generating appointment bookings in various clinics across Quebec.
  4. Conversion Process Optimization : Ads were designed to encourage quick action, with clear calls to action, leading to an increase in online appointment bookings.
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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Total Conversions: 1,972

Conclusion

In conclusion, the actions implemented by Clinique Santé Voyage significantly improved its online visibility and attracted a qualified audience. Google Ads campaigns, coupled with an optimized content strategy, generated qualified traffic while increasing online appointment bookings. Thanks to precise geographic and seasonal segmentation, as well as the use of targeted ads, the clinic saw a significant improvement in its conversion rate and search engine ranking. These results confirm the effectiveness of the approach adopted to achieve the clinic's objectives.

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