Optimization

Branding

SEO

Buying a property

AchatDeProprietes.com specializes in purchasing real estate directly from owners. The company emphasizes the speed of its processes and transactions. With AchatDeProprietes.com, it's possible to sell your home without an intermediary. The company also provides various real estate advice.

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Problems encountered

AchatDeProprietes.com wanted to optimize its online presence to:

Generate qualified leads from owners looking to sell their property quickly.
Increase visibility on search engines to stand out in a competitive market.
Maximize sales by effectively targeting owners in financial difficulty.

Solution provided

We have implemented a site optimization campaign on search engines in order to:

Improve search engine rankings to appear at the top of results for key queries such as "quick house sale without commission" or "property purchase without an intermediary." Targeted SEO optimization would increase visibility and attract more qualified traffic.
Increase the conversion rate of visitors into qualified leads by optimizing the user experience and adding more effective calls to action to encourage visitors to engage in the sales process.
Strengthen the site's authority through relevant content, including SEO-optimized blog posts, to attract more visitors interested in selling their property, thus positioning the company as a reference in its field.

Results :

Increase in sessions:

The number of sessions increased from 257 in January to 3,739 in February 2024, representing a dramatic increase in site traffic in just two months.

This demonstrates a significant improvement in site visibility through SEO optimization efforts and potentially complementary marketing campaigns.

Referral traffic: 3,174 sessions

The majority of visitors come from referring sites, indicating the effectiveness of the partnerships or backlinks established.

Organic search: 499 sessions

This figure shows a notable increase in organic traffic, reinforcing the idea that SEO optimizations (keywords, relevant content) have had a positive impact.

Direct traffic: 49 sessions

Although small, this direct traffic can be attributed to visitors with prior knowledge of the brand or who clicked on links in specific emails or campaigns.

Benefits for the company :

Better user engagement:

Engagement Time (10h 6m 16s): This total engagement time indicates that visitors are spending time exploring the site, proving that the content and user experience meet their expectations.
Total views (3,959): This figure reflects a growing interest in the various pages of the site.

Strategy deployed

Complete SEO audit: Analysis of the site structure, content quality and technical performance to identify areas for improvement.

Keyword optimization: Integrating relevant keywords such as "quick house sale without commission" or "buy real estate without an intermediary" into page titles, descriptions, and content to improve search rankings.

Improved site loading speed: Optimized images, minified CSS and JavaScript files, and used caching to reduce page loading time, thus improving user experience and SEO.

Optimizing the user experience (UX): by simplifying navigation, ensuring mobile compatibility and improving the clarity of information to facilitate visitors' interaction with the site.

Clear and compelling calls to action (CTAs) , such as “Get a free property valuation,” to encourage visitors to begin the sales process.

Regularly creating quality content such as informative blog posts on real estate-related topics, such as tips for selling your house quickly, to attract and engage visitors.

Optimizing meta tags and descriptions for SEO to improve click-through rates from search results.

What we have achieved

Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.

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Referral traffic: 3,174 sessions

Conclusion

Thanks to a comprehensive and targeted SEO strategy, AchatDeProprietes.com saw a dramatic increase in monthly sessions, from 257 to 3,739 in just two months. Keyword optimization, improved user experience, and relevant content creation helped boost online visibility, attract qualified traffic, and engage visitors. These results position the company as a leader in its field and promote increased lead-to-customer conversion.