Its services are diverse and include the following:

  • Room and recording studio rental;
  • Organization of corporate events;
  • Organization of virtual or hybrid events;
  • Webcast;
  • Event animation…

Sync Productions has already completed numerous projects. These include, among others:

  • Organization of the Immofacile conference;
  • Launch of Pirelli tires in Formula 1;
  • Organization of the SOI Whistler product launch event;
  • Organization of the Winter Wonderland Gala.
Customer

SYNC Productions

Significant scope

31 431

Date

19.02.2025

Problems encountered

Sync Productions wanted to strengthen its online presence to attract more corporate clients and promote more large-scale events. Additionally, local SEO optimization would improve its visibility in Montreal among local businesses seeking audiovisual services. 

Solution provided

We implemented a French and English SEO (search engine optimization) strategy, as well as a Google Ads campaign. We targeted strategic keywords and created ads that promoted Sync Productions' unique event services. 

Expected results include increased room bookings and event bookings, as well as improved online visibility, thereby attracting more qualified leads.

What we have achieved:

  • Optimizing pages to better position yourself on specific keywords such as "LED wall rental", "sound system rental", "lighting rental", and "screen rental" as well as geolocated variants such as "sound system rental Montreal".
  • Creation of Google Ads campaigns targeting specific keywords such as "recording studio", "reception hall" or "corporate event hall"
  • Optimization of Google Ads ads to promote unique services (large capacities, tailor-made events).
  • A/B testing for Google Ads to test different ad versions and maximize conversion rate.
  • Local SEO optimization to increase visibility with customers in Montreal.

Results:

SEO performance

Natural referencing actions have made it possible to achieve significant results:

  • Visibility on Google : A significant increase in SEO rankings (+13 positions). The company thus has 49 keywords ranked well on Google between November 2023 and February 2024.
  • Strategic keywords such as "led wall rental", "led wall rental", "led wall rental montreal", and "projector rental montreal" are ranked first on Google.
  • A strong presence also on terms with potential : “screen rental” and “sound system rental” respectively in positions 5 and 4.
  • Increase in views : 8,422 views in the same period from November 2023 to February 2024, showing good engagement and increased browsing.

Google Ads Performance 

Google Ads advertising campaigns also produced positive results, particularly in terms of visibility and targeted traffic:

  • Paid engagement: 2,114 clicks generated on the ads, which demonstrates good attractiveness and relevance of the campaigns.
  • Reasonable average cost per click (CPC) of $3.05, reasonable for a competitive industry like events, indicates optimized advertising budget management.
  • Qualified conversions: counted as the number of forms submitted, direct calls from the site or ads) demonstrate a concrete impact on business development.
  • Significant reach: 31,431 impressions, confirming significant exposure to a relevant audience.

Strategy deployed

To meet Sync Productions' needs, a comprehensive digital strategy was implemented, focusing on optimizing local SEO and Google Ads campaigns. This approach aimed to increase the company's online visibility and attract targeted traffic.

  • SEO (natural referencing) : Optimizing the site's pages allowed us to position ourselves on strategic keywords such as "sound system rental Montreal" and "LED wall rental", with a focus on local SEO to attract customers in the Montreal region.
  • Google Ads Campaigns : Targeted ads were created around specific services (studio rentals, event venues) to maximize exposure to the right audience. A/B testing optimized ad performance.
  • User experience and conversion optimization : The website was optimized to facilitate conversions, with dedicated landing pages for booking and requesting quotes. Conversion tracking allowed campaigns to be adjusted in real time.
  • Local SEO : Particular attention was paid to local SEO via Google My Business and listings on local platforms, thus strengthening visibility among Montreal businesses.

What we have achieved

  • Optimizing pages to better position yourself on specific keywords such as "LED wall rental", "sound system rental", "lighting rental", and "screen rental" as well as geolocated variants such as "sound system rental Montreal".
  • Creation of Google Ads campaigns targeting specific keywords such as "recording studio", "reception hall" or "corporate event hall"
  • Optimization of Google Ads ads to promote unique services (large capacities, tailor-made events).
  • A/B testing for Google Ads to test different ad versions and maximize conversion rate.
  • Local SEO optimization to increase visibility with customers in Montreal.
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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Paid engagement: 2,114 clicks

Conclusion

In conclusion, the SEO and Google Ads strategies deployed for Sync Productions significantly boosted their online visibility, both locally and organically. With a notable increase in SEO rankings, dominance on strategic keywords, and successful advertising campaigns, the company attracted qualified traffic while optimizing its advertising costs. These actions not only increased user engagement, but also generated quality leads, thus effectively meeting their objective of expanding their corporate clientele and promoting their unique services in event audiovisual.

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