The company offers a multitude of services. Here are a few:

  • Installation or replacement of non-return valve;
  • Installation, repair or replacement of submersible pumps;
  • Plumbing service for plexes;
  • Installation of piping on new construction;
  • Renovation of the plumbing circuit;
  • Installation of heated floor;
  • Plumbing for lawn irrigation system.

Plomberial is a leading service provider on the North Shore for several reasons:

  • The professionalism of his team;
  • Its competitive pricing;
  • The quality of its services;
  • A turnkey service.
Customer

Plumbing

Conversion rate

29,47 %

Date

19.02.2025

Problem identified

Plomberial wanted to optimize its online presence and attract qualified leads through targeted Google Ads campaigns. A well-structured search campaign with geolocated keywords and optimized ads will help reach more visitors interested in Plomberial's services. 

The solutions provided

Here is a detail of the actions and solutions implemented for Plomberial:

  • Creation of localized search campaigns: Setting up Google Ads campaigns with specific keywords such as "plumber Rive-Nord", "plumbing emergency", and "underfloor heating installation".
  • Geographic segmentation: Geographic targeting limited to relevant areas to ensure advertising budget is used efficiently.
  • Text ad optimization: highlighting specific Plomberial services, such as “Laval plumber”, “sump pump installation” or “water heater plumber expert”, “shower plumber expert”. 
  • Include clear calls to action in text ads. e.g., “Free quote in 2 minutes,” “Contact us,” “Call us.”
  • Conversion tracking and A/B testing of ads: Implement accurate tracking of calls, form completions, and other actions taken by visitors to measure campaign performance.

Results

Campaign performance in terms of clicks and conversions:

  • Number of clicks: 2,331 clicks, demonstrating strong user engagement with the ads.
  • Conversion rate: 29.47%, which is significantly higher than the average in the local services sector, proving the effectiveness of ads in converting visitors into qualified leads.
  • Total Conversions: 687 conversions, including phone calls and contact forms captured, showing that the campaign directly contributed to generating leads interested in Plomberial's services.

Advantageous cost per conversion:

The cost per conversion of $12.66 reflects an excellent return on investment for a company offering often expensive local services, such as plumbing and submersible pump installation.

Strategic keyword performance

  • “Plumber”: 856 clicks, confirming that generic terms attract the most traffic while maintaining high relevance thanks to precise geographic targeting.
  • “Plombier Laval” and “Plombier St Jérôme”: 238 clicks and 214 clicks respectively, proving the importance of localized targeting to capture the specific needs of North Shore customers.
  • “Sump pump installation”: 217 clicks, showing that specialized services also generate significant interest.

Impact of search terms: 

Top-performing search terms, such as "plumber Laval" (120 clicks) and "plumber St Jérôme" (94 clicks), confirm that customers are looking for specific local solutions. This validates the effectiveness of the targeted keywords in the campaigns.

Overall positive ROI

The average cost per click of $3.73 remains competitive with the industry, while generating conversions at a cost-effective price of $12.66. This underscores that the bidding strategy has been optimized to balance cost and performance.

Strategy deployed

To address Plomberial's challenges, a structured, geolocalized Google Ads strategy was implemented to maximize online visibility and attract qualified prospects. The strategy focused on the following actions:

  • Localized Search Campaigns: Campaigns targeting geolocated keywords were created to ensure ads primarily reached users located on the North Shore and nearby areas, such as Laval and St-Jérôme. Terms like "plumber North Shore," "plumbing emergency," and "underfloor heating installation" were chosen to attract visitors interested in these specific services.
  • Geographic segmentation: To maximize advertising budget efficiency, campaigns were segmented geographically. This allowed efforts to be focused on the most relevant regions, particularly the North Shore, to ensure that each click generated an optimal return on investment.
  • Ad optimization: Ads were written with a focus on specific services, such as "Laval plumber," "sump pump installation," and "water heater plumbing expert." Each ad included clear calls to action such as "Free quote in 2 minutes," "Contact us," and "Call us" to encourage user engagement.
  • Conversion tracking and A/B testing: Strict tracking of visitor actions was implemented to measure campaign effectiveness. A/B testing allowed for comparisons between different ad versions to continuously optimize campaign performance.

What we have achieved

Thanks to this strategy, several tangible results were obtained, allowing Plomberial to maximize its return on investment while generating a volume of qualified leads:

  1. High engagement : 2,331 clicks were recorded, which demonstrates the ads' effectiveness in capturing the attention of users interested in plumbing services.

  2. Exceptional Conversions : A conversion rate of 29.47% was achieved, well above industry standards, proving the campaign's effectiveness in converting clicks into qualified leads.

  3. Cost per Conversion Optimization : With a cost per conversion of only $12.66, Plomberial saw an excellent return on investment, especially for expensive services like submersible pump installation and general plumbing.

  4. Keyword Performance : Geolocated keywords generated impressive results, with terms like "plumber Laval" and "plumber St Jérôme" attracting 238 and 214 clicks respectively. Specialized services, such as sump pump installation, also generated significant interest.

In conclusion, the actions deployed have enabled Plomberial to achieve its online visibility and conversion objectives, strengthening its position on the North Shore and generating high-quality leads at a controlled cost.

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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Number of clicks: 2,331

Conclusion

Thanks to a well-targeted and optimized Google Ads strategy, Plomberial increased its online visibility on the North Shore, generating 687 conversions at a competitive cost per conversion of $12.66. With a remarkable conversion rate of 29.47% and localized campaigns focused on strategic keywords, the company attracted qualified traffic and effectively converted leads. These results demonstrate an excellent return on investment and confirm the relevance of a well-structured online presence for local businesses.

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