• Emergency services ;
  • Health check-ups ;
  • Mental health ;
  • Vaccination ;
  • Treatment of obesity ;
  • Blood tests.

Priveo Santé highlights :

  • An expert team led by Dr Martin Brizard, a family doctor since 1987;
  • Affordable pricing for everyone;
  • A presence in over 5 cities.
Customer

Priveo Health

Total conversions

1 112

Date

19.02.2025

Problems encountered

Priveo Santé wanted to boost its online visibility, particularly for specific services such as mental health, medical check-ups and emergency consultations. The main objective was to capture a targeted audience and increase the volume of appointments booked online.

Solution provided

We implemented a Google Ads campaign, targeting strategic keywords and specific regions to maximize performance.

Results :

  • Total clicks: 23,293.
  • Impressions: 309,000.
  • Overall conversion rate: 4.77%.
  • Average CPC: $0.92.
  • Average cost per conversion: $19.37.
  • Total conversions: 1,112 (online appointments, service registrations).

Benefits for the company :

  • Increase in online appointments: Over 1,112 conversions, reflecting strong engagement with target users.
  • Optimized advertising cost: competitive CPC of $0.92 and cost per conversion of $19.37.
  • Better landing page performance :
    • Équipe Gabrielle Deschamps" page: 10.95% conversion rate.
    • Contact us" page: 7.43% conversion rate.
  • Improved local visibility: Keywords such as "clinique privée Laval" and "évaluation TDAH adulte" generated significant results.

Strategy deployed

  • Geographic targeting: services highlighted in the main cities covered by Priveo Santé.
  • Service segmentation: Campaigns dedicated to flagship services, such as mental health, check-ups and ADHD assessments.
  • Use of text and display ads: Clear messages with direct calls to action (e.g. "Book an appointment now!").
  • A/B testing: Optimization of ads and landing pages to maximize conversion rates.

What we have achieved

  • Creation of text ads targeting strategic keywords (e.g. "Clinique privée Laval - Emergency services available!").
  • Use of ad extensions (e.g. links to specific service pages).
  • A/B tests for ad titles and descriptions.
  • Highlighting differentiating services, such as ADHD assessments and telemedicine consultations.
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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
No items found.
Total clicks: 23,293

Conclusion

The Google Ads campaign for Priveo Santé demonstrated the effectiveness of a well-targeted strategy aligned with the company's objectives. With high user engagement, a competitive conversion rate(4.77%) and controlled advertising costs, Priveo Santé strengthened its brand awareness while increasing the number of appointments booked online. This campaign illustrates how precise segmentation and continuous optimization can maximize the impact of advertising investments.

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