With over 10 years of experience in the field, the company offers various equipment and materials to individuals and professionals, including:

  • Floor coverings
  • Sanitary facilities
  • Kitchen furniture
  • Various furniture
  • Lighting
  • Various construction products

Highlights of Entrepôt de la Réno:

  • Competitive prices, up to 50% cheaper than the competition.
  • Very high quality products.
  • A fast and reliable delivery service.
Customer

Reno Warehouse

Total clicks

110 000

Date

18.02.2025

What we solved for them

Entrepôt de la Réno, an e-commerce site, was suffering from low organic traffic and a lack of online awareness. The company sought our expertise to quickly increase its online visibility and attract more customers. Thanks to the strategies implemented, the company saw a significant increase in website traffic , which translated into a notable increase in sales .

How we solved it

We launched a campaign combining Google Ads and Facebook Ads to maximize the visibility and impact of the strategy.

  • Google Ads : Allows you to display advertisements in Google search results and on partner sites, based on targeted keywords.
  • Facebook Ads : Offers the ability to promote advertising content on Facebook, Instagram, and other Meta Group platforms, targeting specific audiences defined by demographic criteria and interests.

This combined approach helped optimize online presence and capture a diverse audience at different stages of the conversion funnel.

Facebook Ads

What we have achieved: 

  • Creation of static and video advertisements with clear messages and attractive visuals.
  • Using carousel formats to showcase multiple products in a single ad.
  • Advanced targeting via custom or similar audiences based on site visitors and existing customers.
  • Continuous performance monitoring and optimization.

Results: 

  • 507,000 clicks in total
  • 15.67 million impressions
  • A CPC (cost per click) of $0.10
  • An overall CTR of 3.24% 

Benefit for the company: 

  • Increased awareness through extensive advertising reach (over 15 million impressions).
  • High conversions with an average CTR above 3%.
  • Cost optimization through competitive CPC.
  • Product/audience fit , with messages resonating well with the target audience.

Google Ads

What we have achieved: 

  • Creating text ads tailored to keywords (e.g., “Low-cost ceramics – Discover our collections now!” ).
  • Using ad extensions , such as sitelinks or promotions, to improve CTR.
  • A/B testing on titles and descriptions to optimize ad performance.
  • Leveraging lookalike audiences to attract prospects similar to existing customers.

Results :

  • Total clicks: 110,000 .
  • Impressions: 3.19 million .
  • Conversion rate: 4.96% .
  • Total cost: $69,863.49 .
  • Average cost per conversion: $12.86 .
  • Average cost per click (CPC): $0.64 .

Benefits for the company:

  • Increased sales with over 5,434 conversions generated, these campaigns directly contributed to sales growth. 
  • Cost optimization with competitive average CPC
  • Strengthening local awareness in target markets (Quebec, Trois-Rivières).

Effective segmentation by product and geography, maximizing engagement with relevant audiences.

Strategy deployed

To meet the needs of Entrepôt de la Réno, we deployed an omnichannel advertising strategy, combining the strengths of Google Ads and Facebook Ads to maximize online visibility and attract a targeted customer base. The primary goal was to improve organic traffic, build brand awareness, and generate significant conversions.

  • Google Ads Campaigns: We targeted specific keywords and used ad extensions to increase visibility in search results. The strategy emphasized geographic and product segmentation, aiming to capture an audience with high purchase intent.
  • Facebook Ads Campaigns: We designed visual and video ads with clear messaging, targeting custom audiences. The use of carousel formats and interest and behavior targeting helped capture a diverse audience, generating both awareness and conversions.

What we have achieved

What we have achieved: 

The strategies implemented allowed Entrepôt de la Réno to overcome the challenges of low organic traffic and a lack of online awareness. Thanks to effective management of Google Ads and Facebook Ads campaigns, we generated impressive results in terms of visibility and conversions.

  1. Increased traffic: The campaigns resulted in an influx of new visitors to the website, significantly increasing clicks and impressions.

  2. Sales Increases: The campaigns generated direct conversions, contributing to a significant increase in online sales.

  3. Cost Optimization: Through precise CPC management and effective segmentation, we maximized campaign effectiveness while minimizing acquisition costs.

Building brand awareness: Over 15 million impressions helped the brand gain exposure to a wide audience, strengthening its online presence.

curved arrow

Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
No items found.
Impressions: 3.19 million

Conclusion

The advertising campaigns carried out for Entrepôt de la Réno on Facebook Ads and Google Ads demonstrated an effective and well-targeted strategy, producing significant results. On Facebook, with more than 507,000 clicks and an average CPC of $0.10 , the campaigns strengthened brand awareness and generated massive engagement. At the same time, the Google Ads campaigns reached an audience with high purchase intent, generating 110,000 clicks and an overall conversion rate of 4.96% . This performance reflects the relevance of the strategies deployed, optimizing the return on investment while consolidating Entrepôt de la Réno's position as a key player in its sector.

Do you have a local or international business? An online project?

Whatever your challenge, we've got the solution.

Free consultation
Woman smiling while working on the laptop
curved arrow