The provider displays the following figures:

  • On average, around fifteen new installations are carried out;
  • More than 96% of customers are more than satisfied;
  • More than 98% of customers say they feel a tangible improvement in their air conditioning/heating after using Confort Prestige.

If Confort Prestige is considered a leader in its field, it is for several reasons:

  • The sale of quality devices;
  • A meticulous installation;
  • Professional customer service.
Customer

Prestige Comfort

Sessions

3 222

Date

18.02.2025

Problems encountered

Confort Prestige called on us to optimize its website's search engine rankings through an SEO campaign on Google and Bing. This targeted campaign, in French and English, aimed to: 

  • Strengthen the company's visibility among local customers looking for heating and air conditioning solutions.
  • Increase the number of qualified leads generated via your website.
  • Generate more localized traffic to their site by optimizing local SEO for specific geographic areas (e.g. Terrebonne, Laval, Boisbriand).

Solution provided

Local SEO optimization by integrating geolocated long tail keywords such as: central air conditioning Terrebonne, heating Terrebonne, air conditioning and heating in Blainville, air conditioning and heating in Boisbriand, air conditioning and heating in Laval. 

Creation of pages dedicated to the different areas served. 

Development of informative and optimized content such as blog articles or guides on topics related to heating and air conditioning in order to attract qualified traffic and improve its natural referencing.

Results

Traffic:

  • Organic traffic: 5,740 views, mainly from Google (5,451), followed by Bing (189) and other search engines.
  • Sessions: 3,222 unique sessions, indicating user engagement.
  • Unique users: 2,450, representing the number of distinct visitors.
  • Growth: Steady increase in organic views since December 2023, peaking in May 2024.

Rankings:

Significant improvement in Google rankings for several keywords related to air conditioning and heating, particularly for local searches.

Here are the key points:

  • English keywords that rank 1st : "air conditioner installation Terrebonne" and "air conditioning and heating on the north shore" with an increase of +1 and +6 respectively.
  • Google 1st page rankings (1st to 10th positions): with keywords such as: “central air conditioning terrebonne”, “wall-mounted air conditioning terrebonne”, “air conditioning and heating in blainville” or “air conditioning and heating in laval”, as well as “air conditioner installation terrebonne” or “air conditioning and heating in boisbriand” for keywords in English.
  • Overall Improvement : Total increase of +1171 in Google rankings, with 168 keywords ranking well.

Strategy deployed

To meet Confort Prestige's objectives, we implemented a targeted and tailored SEO strategy. The main actions were as follows:

  • Local SEO Optimization:
     We chose to focus our efforts on long-tail keywords specifically targeted to geolocation. This approach allowed us to better target local searches and meet the needs of consumers in specific areas such as Terrebonne, Laval, Blainville, and Boisbriand. The chosen keywords combined popular search terms with geographic areas to increase the company's visibility.
  • Creation of pages dedicated to the areas served:
     We developed landing pages for each geographic area to provide relevant and specific information for each local market. This helped us better address user queries and improve the customer experience while also increasing the content's relevance to search engines.
  • Optimized content development:
     Blog articles and detailed guides were created around heating and cooling topics, including practical advice and tailored solutions. This content not only attracted qualified traffic but also strengthened Confort Prestige's authority in its industry, which had a direct impact on its SEO ranking.

What we have achieved

Thanks to the implementation of this SEO strategy, we have obtained concrete and measurable results:

  1. Improved organic traffic:
     Organic traffic increased significantly, reaching 5,740 views, the majority of which came from Google. This increase was accompanied by an increase in unique sessions, reaching 3,222, and a number of distinct visitors of 2,450.
  2. Optimizing rankings on Google:
     We observed significant ranking improvements for several local keywords, particularly phrases related to air conditioning and heating in our target areas. Several keywords reached the first page of Google, and some even reached the first position, such as “air conditioner installation Terrebonne” and “air conditioning and heating on the north shore.”
  3. Progression of positioned keywords:
     In total, we managed to position 168 keywords in the first pages of Google results, which helped to strengthen the visibility of Confort Prestige and attract highly targeted traffic.

These actions have enabled Confort Prestige not only to strengthen its local visibility, but also to generate more qualified leads, thus consolidating its leading position in the heating and air conditioning market.

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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Organic traffic: 5,740 views

Conclusion

Thanks to an effective SEO strategy, Confort Prestige has strengthened its online visibility and search engine ranking. By targeting geolocated keywords and optimizing its content, the company saw a significant increase in organic traffic (5,740 views) and qualified leads. With 168 well-positioned keywords and significant results in key areas like Terrebonne and Blainville, Confort Prestige has established itself as a key player in the heating and air conditioning sector. This growth illustrates the impact of a targeted and well-executed SEO campaign.

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