The proposed solutions provide effective protection against :

  • Rodents;
  • Parasites ;
  • Flying insects.

The company offers its services to private individuals and professionals, and stands out for :

  • The sale of quality products with proven efficacy;
  • A wide range of products to eliminate all types of pests;
  • Services for the residential, commercial and industrial sectors;
  • Simple online ordering and fast, reliable delivery.
Customer

The Exterminator Online

Total impressions

9.33 million

Date

19.02.2025

The proposed solutions provide effective protection against :

  • Rodents;
  • Parasites ;
  • Flying insects.

The company offers its services to private individuals and professionals, and stands out for :

  • The sale of quality products with proven efficacy;
  • A wide range of products to eliminate all types of pests;
  • Services for the residential, commercial and industrial sectors;
  • Simple online ordering and fast, reliable delivery.

Results :

  • Total clicks: 134,000.
  • Total impressions: 9.33 million.
  • Total conversions: 2,081.
  • Total value of conversions: $216,000.
  • Overall conversion rate: 1.55%.
  • Average CPC: $0.44.
  • Average cost per conversion: $28.67.

Benefits for the company :

  • Increase in direct sales: Over $216,000 generated via campaigns.
  • Increased visibility: With over 9.33 million impressions, the company has raised its profile in the pest control sector.
  • Budget optimization: An average CPC of just $0.44, maximizing return on investment.
  • Qualified conversions: A significant increase in conversions thanks to precise targeting and relevant ads.

Strategy deployed

  • Keyword targeting: Selection of relevant keywords such as "produit rongeurs", "spray rats" and "appât souris".
  • Geographic segmentation: Ads tailored to local needs, with a focus on Quebec regions and certain parts of the United States.
  • Shopping and Display ads: Promotion of flagship products through dynamic, visual ads.
  • Continuous optimization: Adjustments based on the performance of specific keywords and campaigns.

What we have achieved

  • Creation of text and shopping ads for the most popular products.
  • Use of ad extensions (related links, promotions) to improve CTR.
  • A/B tests to optimize titles, descriptions and landing pages.
  • Performance tracking by segment, including residential and commercial
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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Total clicks: 134,000

Conclusion

The Google Ads campaigns implemented for L'Exterminateur en Ligne proved the effectiveness of a well-targeted and optimized strategy. With strong engagement, controlled advertising costs and increased direct sales, this campaign has strengthened the company's position as a leader in pest control solutions in Quebec and beyond.

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