The problems

L'Entrepôt de la Réno scaled Meta Ads spend 3.1× over twelve months — and ROAS went up, from 2.65 to 5.55. Purchases grew from 244 to 1,917 and cost per purchase fell 60%.

Comparing the same seven months a year apart, Living Beauty's tracked Google Ads purchases rose 288 → 937 (+225%) and purchase revenue CA$36,625 → CA$133,192 (+264%), while return on ad spend improved from 1.66× to 2.13×.

Arsenal Électrique went from 36 qualified leads a year to 444, with cost per lead falling from CA$220 to CA$28 and phone calls up from 16 to 200 — on a budget that grew only 58%.

On the search side of the same business, tracked conversions went from 477 to 2,513 and tracked revenue from CA$356,201 to CA$1,897,055 over the matching eight-month window.

L'Exterminateur en Ligne grew tracked conversions from 1,089 to 2,357 and revenue from CA$110,583 to CA$265,188, taking ROAS from 3.27× to 5.51× on a 42% budget increase.

Launched from zero: CA$32,236 of Meta spend produced 2,120 purchases and CA$309,405 of tracked revenue in the first three months — a 9.60× return across eleven campaigns.

Texas JDM Motors grew tracked revenue from $507,873 to $1,476,093 year over year, with ROAS climbing from 6.97× to 13.61× on a 49% budget increase.

JDM Engine Direct produced 840 tracked conversions and $1,421,603 of revenue on $97,245 of spend over twelve months — a 14.62× return. On the matched months both years cover, revenue grew 90%.

Nettoyage Danfour grew tracked leads from 323 to 449 while spend stayed essentially flat at CA$11.7k, taking cost per lead from CA$35.09 to CA$26.02.

Twelve matched months of organic growth: search impressions rose from 32,570 to 106,708 and clicks from 437 to 839, building a lead source that does not stop when the ad budget does.

A UK money-transfer app scaled Google Ads spend from £95,820 to £1,819,718 while tracked return climbed from 0.63× to 2.14× — 18,448 in-app purchases against 687 the year before.

A high-volume health lead-generation program: CA$548,255 of Meta spend produced 16,387 tracked leads at a CA$33.46 cost per lead, with one brand segment delivering leads at CA$11.18.

A Laval mechanical repair shop launched on Meta with two offer-led campaigns: CA$7,965.60 of spend produced 240 tracked leads at a CA$33.19 cost per lead.

A stone and hardscape supplier launched on Meta with one campaign: CA$5,388 of spend produced 275 tracked leads at CA$19.59 each.

An Arizona tax and accounting firm launched Google Ads from zero: five months produced 233 tracked conversions, 734 tracked phone calls and $24,740 of tracked value.

An Arizona tax firm built organic search visibility from nothing: 76,344 impressions and 1,617 clicks in the first eight months of the program.

Soffite Fascia Montréal built organic search visibility from a near-zero base to 1,146 clicks and 143,856 impressions, with site sessions rising from 690 to 2,431 on matched months.

123Couvreur launched a new roofing site and reached 95,129 organic impressions and 113 clicks within nine months — the indexation-and-visibility phase of a from-scratch SEO build.

Twelve matched months of organic growth for a Montreal plumbing service: sessions from 830 to 3,014, users from 774 to 2,973, and tracked transactions from 83 to 355.

Organic sessions grew from 523 to 1,367 across matched months, reaching 3,111 for the full twelve-month period.

Across six matched months, Google Business Profile impressions rose 36% and clicks through to the website rose 76%.

After a site rebuild, this NoHo event venue recorded 4,239 sessions, 3,585 users and 148 tracked conversions in its first three months of measurement.

Sudipta Fitness was paying $876.65 for a coaching lead. Over the next twelve matched months the account produced 3,364 leads at $32.43 each — 42× the volume at a 96% lower cost, on $109,078 of spend.

Over twelve matched months Clinique Majora's tracked appointment bookings from Google Ads rose 3,135 → 4,329 (+38%) while media spend fell from CA$28,220 to CA$27,160 — taking cost per booking from CA$9.00 to CA$6.27.

On effectively unchanged spend — CA$9,065 to CA$9,194 — tracked phone calls from Pièces d'auto La Plaine's Google Ads account rose 561 → 1,669 (+197%), taking cost per call from CA$16.16 to CA$5.51.

ERCO's Google Ads spend was reduced from CA$279,936 to CA$148,116 over twelve matched months. Calls generated directly by the ads rose 240 → 413 (+72%), taking cost per ad call from CA$1,166 to CA$359.

Solution Cimex specialises in bed bug extermination — a category where the customer needs help today. Over eleven matched months calls placed straight from the ads rose 48 → 387 and form enquiries 75 → 160, on spend that grew from CA$12,290 to CA$25,850.

Across twelve matched months En Mouvement's tracked phone calls rose 366 → 565 (+54%) and calls placed directly from the ads 107 → 293 (+174%), on spend that grew 10% from CA$44,123 to CA$48,559.

Impact Santé+'s tracked Google Ads purchase revenue grew CA$437,949 → CA$781,192 (+78%) over twelve matched months while spend rose CA$32,145 → CA$52,230 — lifting return on ad spend from 13.62× to 14.96×.

On a budget that moved less than half a percent — CA$18,134 to CA$18,219 — À l'Amiable's calls placed directly from its Google Ads rose 206 → 393 (+91%) across twelve matched months, alongside 818 tracked site calls.

Over twelve matched months Medic Québec's organic Search Console clicks rose 152 → 3,855 and impressions 13,804 → 228,822 — a catalogue that was effectively invisible in search becoming a primary acquisition channel.

HUBZ404 launched into organic search from a standing start: Search Console impressions rose 90 → 86,773 and clicks 6 → 446 over twelve matched months, with 1,494 sessions and 132 direction requests recorded in the new period.

Trading as Gardiens Avertis and consolidated onto coursjeunesse.com, the training business grew organic Search Console clicks 8 → 1,481 and impressions 387 → 46,188 over twelve matched months, with 859 sessions in the first four months of GA4 tracking.

Over twelve matched months LAHA's tracked GA4 conversions rose 24 → 475 (+1,879%) while users grew 265 → 18,425 and sessions 327 → 20,472 — a site becoming a patient acquisition channel rather than a brochure.

Living Beauty's organic Search Console clicks rose 4,458 → 9,784 (+119%) and impressions 402,490 → 1,007,144 (+150%) over twelve matched months, alongside the paid programme running on the same catalogue.

Over twelve matched months Alpha Serrurier's calls placed directly from its ad extensions rose 139 → 260 (+87%) and phone-number clicks 283 → 324 (+14%), on media spend of CA$2,697 — five per cent more than the year before.

Over twelve matched months Geo Stone's calls placed directly from its Google Ads rose 93 → 198 (+113%) and form submissions 156 → 178 (+14%), on spend that grew from CA$15,097 to CA$21,492.

From a standing start, Electrolibre's Google Ads account produced 498 first-time phone calls and 162 calls placed directly from the ads across nine reported months on CA$20,305 of media spend — roughly CA$41 per first-time call.

Across eleven reported months Urgence Toiture Montréal's Google Ads account produced 183 contact-form enquiries and 145 calls placed directly from the ads — 328 tracked enquiries on CA$26,464 of media spend.

In its first eight reported months 3D Entrepreneur Général's Google Ads account produced 124 form submissions and 109 tracked phone calls — 233 enquiries on CA$12,230 of media spend, about CA$52 each.

123Couvreur's Google Ads account produced 103 quote-request form submissions and 44 first-time phone calls across five reported months on CA$13,202 of media spend — roughly CA$128 per quote request.

Toitures LV's Google Ads account produced 270 tracked phone calls and 158 form submissions across ten reported months — 428 enquiries on CA$28,731 of media spend, about CA$67 each.

Across six reported months MDF Mécanique's Google Ads account produced 187 calls placed directly from the ads and 115 site-tracked phone calls on CA$6,905 of media spend — roughly CA$37 per call from the ads.

Over twelve months Her-Age's Google Ads account recorded €235,171 of tracked purchase value on €35,486 of media spend — a 6.63× tracked return.

In four reported months Katchoo's Meta Ads account produced 114 leads at CA$11.15 each on CA$1,271 of media spend — a lead cost most local service businesses do not reach in their first year.

Across five reported months Fil Chauffant Toiture's Meta Ads account produced 45 leads at CA$38.53 each on CA$1,734 of media spend, concentrated almost entirely in the pre-winter window.

In a deliberately short two-month test, Plomberial's Meta Ads account produced 30 leads at CA$32.97 each on CA$989 of media spend — enough to prove paid social can generate plumbing demand, not enough to call it a trend.

Across twelve matched months L'Entrepôt de la Réno's organic search clicks rose 111,651 → 280,019 (+151%) and impressions 4.24M → 10.68M (+152%) — one of the largest organic gains in our portfolio, on a retail catalogue rather than a blog.

A new Japanese-import dealership site went from no organic presence to 37,831 Search Console clicks and 1.61 million impressions across its first eleven reported months.

Across twelve matched Search Console months, a Quebec pest-control products store grew organic clicks from 27,524 to 32,988 and impressions from 1.84 million to 2.71 million.

An English-language storefront opened for the Ontario market recorded 7,250 Search Console clicks and 639,058 impressions in its first eleven reported months, from no prior organic history.

Across twelve matched Search Console months, organic clicks grew from 565 to 5,195 and impressions from 69,945 to 339,800.

A Terrebonne HVAC and window installer recorded 6,168 Search Console clicks and 938,181 impressions across nine reported months, while business-profile direction requests rose from 405 to 853.

Across twelve matched Search Console months, a Quebec first-aid and CPR training provider grew organic clicks from 26,065 to 35,486 and impressions from 975,739 to 1.87 million.

Across twelve matched Search Console months, a Laval countertop fabricator grew organic clicks from 1,476 to 3,025 while impressions rose from 174,988 to 199,899.

Across twelve matched Search Console months, a Greater Montreal plumbing contractor grew impressions from 39,656 to 391,327 and organic clicks from 595 to 1,623.

Across twelve matched Search Console months, a Greater Montreal seamless gutter installer grew organic clicks from 53 to 327 and impressions from 22,007 to 93,812.

Across twelve matched Search Console months, a Quebec roof heating cable installer grew organic clicks from 133 to 524 while impressions rose from 40,134 to 48,537.

Across twelve matched months, a Sherbrooke custom mattress manufacturer grew business-profile calls from 78 to 170 and organic clicks from 783 to 1,212.

Across twelve matched Search Console months, a Saint-Sauveur roofing contractor doubled impressions from 222,074 to 446,705 and grew organic clicks from 330 to 484, with profile direction requests up from 512 to 612.

Across twelve matched Search Console months, a Quebec building inspection practice grew impressions from 39,678 to 86,128 and organic clicks from 216 to 349, with profile direction requests up from 449 to 570.

Across twelve matched Search Console months, a Laval roofing contractor grew organic clicks from 335 to 493 and impressions from 536,243 to 641,838.

Across twelve matched Search Console months, a Quebec first-aid training provider doubled impressions from 257,053 to 513,269 while organic clicks moved only from 8,068 to 8,293. This case study is published because the gap is instructive.

Across twelve matched Search Console months, a Laval exterior maintenance company grew impressions from 233,131 to 367,280 and organic clicks from 1,049 to 1,175.

Across twelve matched Search Console months, a 24/7 Montreal electrical contractor grew impressions from 272,922 to 338,932 and organic clicks from 420 to 492, in both languages.

Real first dates instead of staged content — and a lower CPA

Saves up 40% in two months, inside strict IP guardrails

16M+ views and 167K+ content interactions from 80+ influencers

136+ assets from 60+ creators across 12 weeks of testing

100+ local creators across 17 countries, CPA down 20% month over month

100 unique creators a month across 17+ countries and 20+ languages

Seven athletes, 100 assets, and a 750k cumulative creator audience

300+ creative assets a month cut acquisition cost 20% in three months

1,000+ unique assets from 50+ creators for limited collections

Organic reach up 5× in six months and 10M views in three

CAC down 25% and referral sign-ups up 40% on a 7-figure media buy

20M+ impressions from 25 key opinion leaders across 15 projects

Business registrations up 1,700%+ in three months, cost per registration down 92%

200k+ new site users at under $0.20 a click and 4%+ CTR

Cost per sign-up down 27% MoM, with one creative taking 70% of spend

90K+ app installs and 20K+ registrations from 110+ creator assets

TikTok CPA down 30% and blended CPA down 10% with volume up 15%

3M+ niche impressions and 9%+ CTR at $0.44 a click

From $6M to $100M in five years at a 7×+ ROAS

Active users up 30% and acquisition cost down 15% in a Q4 push

Six concepts tested across two audience contexts in 10+ weeks

60%+ of TOFU budget captured by creator content, engagement up 30%+

70+ assets a month across 10+ channels at $0.2 per page engagement

7M+ views and 200+ in-person activations at 32% average watch-time share

500+ assets from 100+ creators and 10M+ views in a one-week window

ROAS up 300% with CPA down 70% and 150M+ impressions in a year

From #28 to #3 in the juice drink category, 445M+ hashtag views

CAC down 24% while ad spend doubled and channels grew from 3 to 7

50+ assets a month from 25+ creators at a 30%+ thumbstop rate

CPI down 30%, CPA down 20% and conversion rate up 10% in-house

450+ assets from 60+ creators across 300+ posts and 100+ stories

7M+ app installs across iOS and Android on a $3M+ budget

CPA down 20% with 50+ creative assets and 10+ activations a month

Click-to-qualified-lead conversion up 25% with CAC down 30%

Conversion rate doubled and CAC cut 65% with 400+ deposits a month