An experienced specialist, Toitures LV also offers the following services:

  • Roof inspection;
  • Roof insulation;
  • Insurance, claims and damage assessment ;
  • Snow and ice removal from roofs;
  • Tinsmithing ;
  • Installation of heating wires and cables;
  • Emergency response services.

Toitures LV is distinguished by the following features:

  • Quality after-sales service;
  • Services tailored to customer requirements and budgets;
  • Years of experience.
Customer

LV roofing

CTR

20 %

Date

19.02.2025

Increase Web traffic and visibility

Although the company's website is complete, it suffers from a lack of traffic. Toitures LV called on us to optimize the SEO of its site, i.e. improve its position in search engines like Google.

Web Tonic actions

Keyword optimization:

  • Identification and targeting of terms related to roofing and related services, with a strong local focus such as "installation toit plat laval", "ferblanterie montreal", "réparation toiture bardeau montreal".
  • Creation of pages to cover each service, enhancing relevance.

Technical SEO:

  • Improved site performance: speed, mobile accessibility, and correction of technical errors.
  • Implementation of structured data to improve display in Google results.

Specific, localized content:

  • Production of content on specific topics (e.g. "Terrebonne elastomeric roofing").
  • Inclusion of regional keywords to target surrounding cities.

Long tail strategy:

  • Focus on specific, less competitive queries, such as "snow removal commercial roof montreal", which helped capture niche traffic.

Internal and external links:

  • Reinforcement of internal links between service pages for better navigation and distribution of SEO juice.
  • Acquisition of local backlinks to boost domain authority.

Results

Rankings:

Many strategic keywords are now in the top 10 of Google rankings.

Traffic:

Significant increase in total Google impressions (+11,724 positive changes)

A high CTR of over 20% for terms such as "lv roofing" or "lv roofing", showing good alignment of titles and descriptions with user expectations.

Extended geographical coverage:

The site ranks well for queries located in different cities (Laval, Montreal, Torronto, Terrebonne, etc.), reinforcing its authority as a local provider.

Conversion via Google My Business profile: 

The SEO work also enabled Toitures LV's Google My Business profile to be displayed on the first page of Google results. This led to a dramatic increase in customer calls, from around 80 before optimization to over 760, and a significant improvement in their conversion rate.

Strategy deployed

To meet Toitures LV's objectives, we implemented a multi-faceted SEO strategy, focusing on several areas to maximize local impact and improve the site's search engine positioning. Here are the key elements of the strategy:

  • Local keyword optimization:
    We focused on keywords that were both specific to the roofing sector and highly localized. The objective was to capture qualified traffic by targeting terms such as "Laval roof repair" or "Montreal tinsmithing". Integrating these keywords into dedicated service pages improved the site's visibility on highly targeted queries.
  • Technical SEO and UX:
    We improved the site's loading speed, corrected technical errors and optimized mobile accessibility. These adjustments contributed to a higher ranking in Google, while providing a smooth user experience.
  • Specific, tailored content:
    The addition of quality content, in particular articles and pages on local topics (e.g. "Terrebonne elastomer roofing"), reinforced the site's relevance to highly targeted searches. This content was also enriched with geographic keywords to better capture specific audiences.
  • Links and backlinks strategy:
    Internal linking to optimize the site's navigation and architecture boosted the site's overall authority. At the same time, we worked on acquiring local backlinks to improve the domain's reputation and credibility in the roofing sector.
  • Google My Business profile optimization:
    We also improved and optimized Toitures LV's Google My Business profile. This has resulted in greater local visibility in search results, and has played a key role in attracting new customers.

What we have achieved

Thanks to this strategic approach, Toitures LV has made significant improvements on several fronts:

  • Improved rankings:
     Many strategic keywords, especially those with strong local competition, reached the first pages of Google, with several even placing in the top 10.

  • Organic traffic growth:
     We saw an increase of +11,724 impressions on the site, indicating a real influx of organic traffic from relevant searches.

  • High click-through rate (CTR):
     Terms such as "LV roofing" or "lv roofing" achieved a click-through rate of over 20%, attesting to the effectiveness of the alignment between site titles and descriptions and user expectations.

  • Extended geographic coverage:
     The site's authority has been strengthened, ranking for localized queries in several cities (Laval, Montreal, Terrebonne, etc.), increasing its regional visibility.

Increased conversions:
Optimizing the Google My Business profile has had a direct impact on the number of contacts. Inbound calls soared from around 80 per month before optimization to over 760, resulting in a significant improvement in conversion rates and sales opportunities.

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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Total impressions in Google: +11,724

Conclusion

Initially, the Toitures LV site had limited visibility and low search engine positioning, with little organic traffic. Thanks to our targeted actions, the site is now a local reference, with a significant increase in its Google rankings (+11,724 positive positions) and broad coverage on strategic keywords. This optimization has attracted qualified traffic, measured in thousands of impressions and clicks every month, consolidating the company's reputation and business opportunities.

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