Here are the different types of mediation that can be found on À l'Amiable:

  • Couples and families;
  • Business ;
  • Individuals;
  • Small claims.

À l'Amiable guarantees the quality of its mediations. The company highlights several strengths for this:

  • Competent and attentive professional mediators;
  • Mediators from different professional backgrounds;
  • Accredited mediators with specific skills in conflict management.
Customer

À l'Amiable

New users

14 431

Date

17.02.2025

Problems encountered

À l'Amiable wanted to increase its online visibility to attract a wider audience seeking mediation solutions. The main objective was to maximize the site's presence on search engines and generate qualified traffic. 

Solution provided

We have achieved: 

  • SEO optimization actions to better position the site in the results for searches related to mediation, in particular for services such as family mediation and small claims.
  • Google Ads campaigns attract customers looking for specific mediation solutions through advertisements targeting different mediation categories.
  • landing page and user journey optimization measures to facilitate online appointment booking and increase conversions. 

Results :

  • New users: 14,431 new users.
  • Ranking in Google search results: strategic keywords like “mediator”, “business mediator”, “couple mediator”, or “business mediator Quebec” in the top 10.
  • Google Ads Conversions: 2,482.85 conversions (appointment booking, form completion, Live Chat) with a conversion rate of 20.64%.
  • Average CPC: $1.55.
  • Google Ads Cost Per Conversion: Only $7.52.
  • Number of Google Ads impressions: 94,252 impressions, increasing advertising visibility.

SEO Results:

SEO optimizations helped attract 7,657 organic sessions, with a total of 5,893 new users. The efforts also led to high rankings for several keywords, such as business mediator laval (1), business mediator longueuil (1), and business mediator trois-rivières (1). These performances demonstrate excellent local visibility.

SEO optimizations also significantly improved the site's rankings, with an increase of 1,119 positions in search results. This contributed to better visibility of the site for relevant keywords.

Google Ads results:

The Google Ads campaign generated 12,028 clicks, with an impressive conversion rate of 20.64% and a cost per conversion of $7.52. This resulted in 2,482.85 conversions, with strong performance on keywords like mediator and mediation.

In short, these combined actions have resulted in a notable increase in visibility and lead generation for À l'Amiable.

Strategy deployed

To address this issue, we developed a combined SEO and Google Ads strategy to improve the site's visibility while generating qualified traffic.

  • SEO Optimization : We implemented a series of SEO actions to improve the site's ranking on strategic keywords related to mediation, particularly in specific areas such as family mediation and small claims.
  • Google Ads Campaigns : In parallel, we deployed targeted Google Ads campaigns to attract users looking for specific mediation services. These campaigns were designed to meet the needs of the different mediation categories offered by À l'Amiable.
  • User experience optimization: Improvements to landing pages and the user journey have been made to facilitate online appointment booking and increase conversion rates.

What we have achieved

SEO optimization :

  • Implementation of SEO strategies allowing the site to position itself at the top of search results for key terms such as “mediator”, “business mediator”, “couple mediator” or “business mediator Quebec”.
  • Generated 7657 organic sessions, with a total of 5893 new users.
  • Obtaining first positions for geolocated keywords (e.g.: business mediator Laval, business mediator Longueuil, business mediator Trois-Rivières).
  • Increased by 1119 positions in search results for relevant keywords, thus strengthening local visibility.

Google Ads campaigns :

  • Launched targeted advertising campaigns, generating a total of 12,028 clicks.
  • Achieved 2482.85 conversions (appointment booking, form completion, live chat) at a cost per conversion of only $7.52.
  • High conversion rate of 20.64%, which helped maximize the effectiveness of ad spend.
curved arrow

Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
No items found.
Number of Google Ads impressions: 94,252

Conclusion

The SEO and Google Ads actions carried out for À l'Amiable significantly increased their online visibility and generated qualified leads. Improving their positioning on strategic keywords (such as "business mediator") helped attract a large local and national audience. With 2,482.85 Google Ads conversions and 7,657 organic sessions, visibility and conversion objectives were met. A low cost per conversion and a high conversion rate confirm the effectiveness of the campaigns. This strategy therefore strengthened their online presence and maximized commercial opportunities for the company.

Do you have a local or international business? An online project?

Whatever your challenge, we've got the solution.

Free consultation
Woman smiling while working on the laptop
curved arrow