The company offers a whole range of services, the main ones being:

  • Pruning and trimming;
  • Removal of stumps;
  • Deforestation;
  • Shredding branches;
  • Tree care and pruning;
  • Tips on maintaining trees in urban areas.

Arboxygène offers its services in many cities across Quebec. Here are some of the projects the company has completed:

  • Tree pruning in Cowansville;
  • Deforestation in Granby;
  • Cutting and removal of dead ash stump in Waterloo;
  • Trimming and pruning white pines in Granby;
  • Maple pruning in Shefford.
Customer

Arboxygen

Growth in qualified traffic

2228

Date

18.02.2025

Problems encountered

The online optimization actions sought by Arboxygène aim to: 

  • To increase qualified traffic to your website and thus improve its ranking on search engines. 
  • To generate more qualified leads, an audience looking for tree services in the areas served. 
  • To improve local visibility in the cities where Arboxygène offers its services, and thus attract local customers.

Solution provided

SEO (search engine optimization) optimizations were implemented, including the integration of keywords specific to the services and cities served, in addition to the creation of targeted content for the website's blog section. In parallel, geo-targeted Google Ads campaigns were deployed to attract a qualified audience.

Results :

SEO Performance:
From January to June 2024, SEO actions resulted in a significant improvement in online visibility. 

The Arboxygène website recorded visits from 2,228 unique users, with a total of 3,922 page views.
SEO rankings also saw remarkable growth with an increase of 808 positions on Google. 

Among the keywords best positioned in Google results, we find:

  • tree felling Granby: #3
  • Shefford arborist: #2
  • Arborist Val-Maher: #2

These results confirm a strategic positioning on local and relevant keywords, thus consolidating Arboxygène's online presence.

Google Ads Performance  

The advertising campaigns also generated significant results:

  • 1311 clicks with an average CPC of $2.59, demonstrating good cost-effectiveness.
  • A conversion rate of 12.59%, or 165 conversions, including site visits, calls from the site, and direct calls via ads.
  • 17,671 impressions, increasing the company's visibility and awareness in the targeted regions.

Strategy deployed

  • Keyword targeting: Focus on relevant and local expressions such as "tree felling Granby" or "tree felling Shefford"
  • Local segmentation: Specific ads tailored to the regions served, including South Shore, North Shore, Granby, and other cities in Quebec.
  • Use of text ads with clear messages highlighting the services offered
  • Local segmentation: Specific ads tailored to the regions served, including South Shore, North Shore, Granby, and other cities in Quebec.

What we have achieved

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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
No items found.
A conversion rate of 12.59%

Conclusion

Thanks to a strategy combining SEO and geolocated Google Ads campaigns, Arboxygène significantly improved its online visibility and generated qualified traffic. The company recorded a notable increase in its SEO rankings (+808 positions) and conversions via Google Ads (165 conversions, 12.59%). These results confirm the effectiveness of the optimizations implemented to attract a local clientele and strengthen the reputation of its arboriculture services in the targeted regions of Quebec.

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