Evry Jewels

Evry Jewels is an online boutique specializing in affordable and fashionable jewelry. Founded with the idea of offering affordable fashion accessories, the brand quickly gained popularity thanks to its competitive prices and attractive offers. It offers a wide range of customizable and waterproof jewelry, suitable for various styles and occasions.

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Problems encountered

Evry Jewels wanted to optimize its online presence to:

Increase qualified traffic: Although the brand is popular, it could attract more interested customers by optimizing its natural search engine optimization (SEO) on keywords specific to its products (custom jewelry, affordable, waterproof).
Increase online sales: Better visibility in search results can increase the chances of conversion, particularly by optimizing product pages for transactional search terms (keywords used by Internet users when they are ready to buy).
Improve retention rate: Content optimization could also increase engagement and customer loyalty through a better user experience.

Solution provided

To address these issues, efforts were focused on SEO optimization in both French and English. This included researching keywords relevant to Evry Jewels' specific products and improving the content of product pages. The goal was to increase visibility among potential customers, improve online conversion rates, and build customer loyalty by providing an optimized user experience through a tailored content strategy.

Results :

New Customer Acquisition: The number of new buyers reached 1.38 million, contributing to a total of 2.36 million customers. This reflects the effectiveness of SEO optimizations, including improved Google rankings, with an increase of 308 positions.

New customers: 1.38 million
Repeat buyers: 856,000
Total buyers: 2.36 million
Number of views: 14.14 million˜

Total conversions : 353.78M .

SEO ranking improvement: 1,235 keywords positioned with an increase of 10,140 positions.

High-performing keywords: "Evry Jewels," "Ring size chart," "Jewelry," and "Evry Jewels Canada." These targeted terms generated significant traffic, expanding the brand's reach.

SEA (Paid Search) Results

Total buyers: 129,000
Number of views: 24.71 million
Total users: 2.22 million

Email Campaign Results

Total buyers: 77,283
Number of views: 14.14 million
Total users: 2.69 million

Strategy deployed

Keyword Optimization: Identifying and integrating keywords specific to their flagship products (custom, affordable, water-resistant jewelry) to attract qualified traffic from search engines.

Improved product pages: Adjusted titles, descriptions and tags to target transactional search terms in French and English, thus increasing the chances of conversion (increased sales).

Content Optimization: Creating and improving on-site content to improve user engagement and retention, while meeting SEO expectations in both languages.

SEO Performance Analysis: Implementing analytics tools to track changes in organic traffic, sales, and user behavior, allowing for continuous adjustments.

What we have achieved

Thanks to the implementation of a targeted SEO and SEA strategy, Evry Jewels has experienced a significant transformation in its online performance. The optimizations carried out not only generated quality organic traffic, but also increased the brand's visibility on strategic keywords. Here are the main results achieved:

Improved visibility : Through in-depth keyword research and product page optimization, the brand significantly boosted its search engine rankings. This led to a 308-ranking increase on Google, with 1,235 keywords ranked, contributing to over 14 million organic traffic views.
Increased sales : By integrating transactional keywords into product page content and improving the user experience, Evry Jewels managed to generate $353.78 million in conversions. The optimization helped capture shoppers' attention just when they were ready to make a purchase.
Customer Expansion : With the acquisition of 1.38 million new customers, the company expanded its buyer base to a total of 2.36 million buyers. The optimizations also helped strengthen loyalty, with 856,000 repeat buyers making additional purchases.
Sales channel optimization : Not only were SEO efforts successful, but paid advertising (SEA) campaigns and email blasts also helped increase views and buyers. SEA campaigns generated 129,000 buyers, while email campaigns resulted in 77,283 purchases.

These results demonstrate the effectiveness of the strategy deployed to improve visibility, increase sales, and optimize user engagement. Continuous improvement of content and SEO performance has allowed Evry Jewels to further differentiate itself in the competitive online jewelry market.

Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.

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Number of views: 24.71 million

Conclusion

In conclusion, the SEO and SEA optimization actions deployed significantly improved Evry Jewels' visibility and business performance. With a notable increase in rankings, new customer acquisitions (1.38 million), and a total of 2.36 million buyers, the company successfully attracted qualified traffic and boosted conversions. The content strategy and improved user experience strengthened loyalty and contributed to positive results across all three channels: organic, paid, and email.