In Motion stands out for:

  • A commitment to customer satisfaction;
  • Extensive experience in the field;
  • Quality, robust and reliable products.

The company also offers a complete installation service for residential, commercial and public clients.

Customer

On the move

Total impressions

161 000

Date

18.02.2025

Problems encountered

En Mouvement wanted to optimize its online presence to:

  1. Capture a qualified local audience with high purchase intent.
  2. Promote solutions adapted to specific needs (stairlifts, lifting platforms).
  3. Generate more quote requests and contacts for installation projects.

Solution provided

We deployed a Google Ads campaign, targeting relevant keywords and specific geographic areas to maximize conversions.

Results :

  • Total clicks : 34,327 .
  • Total impressions : 161,000 .
  • Total conversions : 636 (quote requests, phone calls, quotes).
  • Overall conversion rate : 1.85% .
  • Average CPC : $1.91 .
  • Average cost per conversion : $103.29 .

Best performances:

  • Most visited landing pages :
    • Stairlifts page: 15,172 clicks .
    • Lifting Platforms Page: 2,886 clicks .
  • High-performing keywords :
    • “stair lift” : 3,075 clicks with a CPC of $1.51 .
    • “disabled lifting platform” : 894 clicks , cost per conversion of $5.23 .

Benefits for the company :

  • Increase in qualified contacts : The campaigns generated 636 conversions , representing a significant flow of qualified leads.
  • Optimized advertising costs : With an average CPC of only $1.91 , advertising investment was effectively controlled.
  • Increased Visibility : Over 161,000 impressions increased company awareness, particularly for flagship products like stairlifts.
  • Competitive Conversion Rate : Campaigns generated a measurable return, transforming clicks into concrete opportunities.

Strategy deployed

  • Strategic keyword targeting : Highlighting terms like “stair lift” , “stair chair” , and “handicap lifting platform” .
  • Geographic and linguistic segmentations : Differentiation between French-speaking and English-speaking audiences, focusing on local regions in Quebec.
  • Creating text and visual ads : Clear messages, accompanied by direct calls to action (e.g., “Get a free quote today!” ).
  • A/B testing to optimize ad and landing page performance.

What we have achieved

  • Creation of text ads highlighting the most popular products and services (stairlifts, lifting platforms).
  • Integration of ad extensions (e.g., sitelinks, phone numbers) to improve CTR.
  • Track keyword performance and make adjustments to maximize ROI.
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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Total clicks: 34,327

Conclusion

Thanks to a well-thought-out digital strategy combining SEO, Google Ads campaigns, and social media marketing, Electrolibre saw a significant increase in traffic, increasing from 5,632 to 9,297 monthly visits. This approach also boosted user engagement and brand awareness, with over 484,000 cumulative views. By effectively targeting potential customers and optimizing the online experience, Electrolibre was able to increase its visibility while generating qualified leads and sales.

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