Company strengths:

  • A wide range of products suitable for all types of customers;
  • Reliable solutions for energy continuity;
  • Attentive and personalized customer service.
Customer

Erco

Total impressions

42.04 million

Date

06.03.2024

Problems encountered

Erco.ca sought to achieve several objectives through its Facebook Ads advertising campaigns:

  1. Increase brand awareness and digital presence.
  2. Generate qualified leads for your services and products.
  3. Maximize conversions while respecting a competitive advertising budget.

Solution provided

We implemented an optimized Facebook Ads campaign, integrating different types of ads, attractive visuals and specific targeting.

Results :

  • Total clicks : 575,000 .
  • Total impressions : 42.04 million .
  • Average cost per click (CPC) : $0.93 .
  • Overall CTR : 1.37% .
  • Conversions Generated : Over 85,018 qualified leads through messaging and submissions.

Notable performances:

  • Most effective campaigns :
    • LR - Prospects Messages : 85,018 clicks , CPC of $0.81 and CTR of 1.24% .
    • PM - Lead Ads - Generators Montreal : 53,623 clicks , average CPC of $0.90 and CTR of 1.90% .
  • High-performance advertising formats :
    • Video ads: CTR of 3.5% , highlighting the effectiveness of the visual format in capturing attention.

Benefits for the company

  1. Increased awareness : With over 42 million impressions , Erco.ca has strengthened its position in the market.
  2. Low-Cost Qualified Leads : A competitive average CPC of $0.93 enabled cost-effective lead acquisition.
  3. Regional optimization : Ads targeting specific regions generated relevant conversions, maximizing advertising effectiveness.
  4. Format Adaptability : Campaigns combining different formats made it possible to reach varied audiences at different stages of the conversion funnel.

Strategy deployed

  • Precise demographic targeting : Highlighting the specific needs of people aged 35 to 65+, mainly in Quebec and Ontario.
  • Various ad formats : Including videos, carousels and dynamic ads.
  • Results-driven campaigns : Using Lead Ads and messages to generate qualified leads.
  • Continuous Optimization : Regular adjustments to improve ad performance through A/B testing and CTR analysis.

What we have achieved

  • Lead Ads targeting specific regions, such as Montreal and Abitibi.
  • Video ads focused on flagship products, such as portable generators.
  • Integration of direct calls to action ( “Get your quote for free!” ).
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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Total clicks: 575,000

Conclusion

The Facebook Ads campaigns for Erco.ca achieved their goals, generating a significant volume of clicks and qualified leads while optimizing advertising costs. These results demonstrate a targeted and well-executed strategy, positioning the company as a key player in the generator and electrical panel sector.

Do you have a local or international business? An online project?

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