The company offers a variety of services, including:

  • Bedbug extermination;
  • Rodent control;
  • Elimination of insects such as carpenter ants, cockroaches and beetles.

Strong points of Solution Cimex:

  • Effective and ecological methods adapted to customer needs;
  • Local expertise with targeted solutions for individuals and businesses;
  • Modern tools for rapid and lasting intervention.
Customer

Cimex solution

Overall conversion rate

12,50 %

Date

19.02.2025

Problems encountered

Solution Cimex's goal was to increase its online visibility, generate qualified conversions (quote requests, direct calls), and attract more local customers. To achieve this, we decided to invest in a targeted Google Ads strategy.

Solution provided

A Google Ads campaign was implemented to maximize the effectiveness of advertising investments and achieve the set objectives.

Results :

  • Total clicks : 3,385 .
  • Impressions : 30,321 .
  • Total conversions : 423 .
  • Overall conversion rate : 12.50%
  • Average CPC : $7.58 .
  • Average cost per conversion : $60.67 .

Benefits for the company :

  • Increased quote requests and direct calls : Campaigns generated more than 423 conversions , including through forms and phone calls.
  • Controlled advertising cost : A competitive average CPC of $7.58 , with high conversion rates on strategic keywords.

Increased awareness : With more than 30,000 impressions , Solution Cimex has strengthened its position as a key player in the extermination sector in Quebec.

Strategy deployed

  • Keyword targeting : Focus on high-intent terms, such as “bed bug exterminator” , “cimex solution” , and “carpenter ant extermination” .
  • Local Segmentation : Ads tailored to specific regions, including Sherbrooke and other locations in Quebec.
  • Using text and display ads : Clear, compelling messages with direct calls to action (e.g., “Free quote for your pest problem!” ).
  • Continuous Optimization : Adjustments based on campaign and keyword performance.

What we have achieved

  • Creating ads targeted to specific needs, such as bed bug and carpenter ant extermination.
  • A/B testing to maximize the performance of titles, descriptions, and landing pages.
  • Integration of ad extensions (e.g., free submissions, sitelinks) to improve CTR and conversion.
curved arrow

Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
No items found.
Total clicks: 3,385

Conclusion

The Google Ads campaigns implemented for Solution Cimex effectively targeted a local audience with specific pest control needs. Thanks to a well-defined and optimized strategy, the company was able to generate high-quality conversions while strengthening its online presence. The results demonstrate excellent cost management and a direct impact on Solution Cimex's business growth.

Do you have a local or international business? An online project?

Whatever your challenge, we've got the solution.

Free consultation
Woman smiling while working on the laptop
curved arrow