Get named while the job is still an idea.

Yes, and we confirm it before any budget is committed. OpenAI treats financial services, healthcare and medicine, and legal services as restricted categories reviewed case by case, and Search Engine Journal has tracked how those approvals work. Construction and remodelling are outside that net, so a contractor faces the ordinary review. We check your specific claims - financing offers and guarantees are the two that need care - and the answer work proceeds regardless.

Prompt guides help you produce material faster. This is the opposite direction: making sure the assistants have something accurate to say about you when a homeowner asks. Those are two different jobs, and only the second one wins new business. We do use these tools internally to draft faster, but what we are actually building is the published evidence - job pages, documented builds, credentials and reviews - that an answer can be assembled from, plus the paid placement that sits alongside it.

Better is the goal, and these answers are how we get there. When your pages carry honest ranges, timelines and scope, the homeowner who cannot afford it stops before the form, and the one who can arrives already understanding what happens first. Contractors usually tell us the estimate conversation gets shorter before the enquiry count moves at all. We report enquiry quality explicitly - how many reached estimate, how many reached contract - so this is measurable rather than a feeling.

That is the comparison we hold it to. General contracting averaged $50.17 per lead in Q1 2026 Local Services Ads data, and the median across 24 home trades is about $40. But a contracting enquiry price means little without a close rate and an average contract value beside it, so we set targets from your own numbers and report cost per signed contract across every channel on one page. Budget then follows evidence rather than novelty.

Usually to change the mix rather than the volume, and that is a legitimate reason to run this now. Being booked on jobs you do not enjoy at margins you tolerate is a marketing problem wearing a scheduling costume. The content layer lets you be found for the projects you actually want, so next season's book looks different. It is also cheaper to build presence while you are busy than to start when the pipeline is empty and every decision is urgent.

It behaves differently and we treat it separately. Storm demand arrives in a spike, the asks are urgent and insurance-shaped, and the material that wins it is about process - what to document, how a claim interacts with the repair, what you can start immediately. We prepare that material in advance so it is live when weather hits rather than written during the week you are busiest, and we keep the campaign ready to switch on and off against real conditions.

Usually not, and that is deliberate: we improve what you have rather than holding the programme hostage to a rebuild. The job pages, the documented builds and the credentials can be added to almost any site, and those are the parts an assistant quotes. If the site is genuinely blocking results - broken on phones, no way to publish pages - we say so plainly, scope it separately, and you decide. Our web design team is there if you want it.

Campaign data arrives within days, though it only means something after a few weeks of estimates. Movement in how assistants describe you generally shows within one to three months of the content going live, because these systems re-read sources faster than classic search settles. Given the sales cycle on a renovation, a fair read on signed contracts takes two to three quarters, so we agree the leading indicators - estimate rate, estimate quality, citation coverage - in month one.

A fixed monthly fee for the work, quoted after the audit rather than off a rate card, plus whatever media budget you approve and pay directly. Most contractors start with the audit and the job answers, which keeps working regardless of any platform's decisions, then add media once the pages can carry it. We agree a target cost per signed contract in month one and report against it, so the spend is straightforward to defend or to stop.

It will, and the plan is built for that. The job pages, the documented builds and the reviews are yours and keep working across every assistant and classic search whatever any single platform decides about advertising. The media side stays deliberately flexible: small tests, monthly commitments, nothing depending on one placement type surviving. We read the ad policy pages and changelogs weekly and report what changed and what it means for your budget.

Yes, and the numbers get more honest when one team holds them. Our AI search, paid search and analytics specialists work from the same plan, so a signed contract is attributed once instead of claimed by three suppliers. Hiring us for this channel alone is equally fine - we document the setup and leave every account open in your name.

Yes, and many contractors already do. Prompts help you create a first draft of a blog post, a social caption or a follow-up email in minutes, and that is a genuine time saver for a small business with no marketing hire. The limit is that generic prompts create generic ideas, and generic copy does not help a model decide who to name in your location. Our free starting advice is simple: keep the prompts for speed, and reserve real detail - your prices, your permits, your finished builds - for the pages that need to attract customers with commercial intent. We are happy to give your team the prompt set we use internally so the two efforts support one brand rather than pulling apart.

Roughly an hour a week once it is running, and a bit more early on. What we need from you is the practical knowledge nobody outside the business has: what jobs really cost in your market, how long permits take with your local authority, what goes wrong on a bad build. That detail is what makes the copy quotable and what separates it from every other contractor page. Photos from finished jobs help enormously, and phone photos are fine.