The problems

Cast athlete influencers to create promo videos and 100+ assets, reaching millions through community-driven storytelling.

Cast creators styled looks and produced content for Marvel's organic social channels to elevate their fashion-driven presence.

Produced 750+ unique UGC assets for Native's limited collections. 4 campaigns, 200% of the content target, with 50+ creators per drop.

Conducted influencer market research for YouTube, identifying trends, audience fit, and creator opportunities to inform the YouTube Shorts product launch.

Designed full event branding for MMXX; full portfolio available on request.

Secured high-authority backlinks for Setapp through content-led outreach. 100% SaaS-relevant, 70+ avg. domain rating, 50%+ US traffic, with no paid placements.

Led a nationwide in-store influencer activation program for 7-Eleven to drive foot traffic and awareness.

Managed a B2B podcast end-to-end, including guest discovery, outreach, and scheduling.

Scaled performance creative for Lingo, an Abbott glucose tracker, delivering high-impact assets for growth.

Scaled Nestlé's performance creative through UGC production and paid social ads, driving growth with creator-powered content.

Created launch and promo motion design for Bravo Music Production Studio reflecting its identity.

Partnered with creators to film real first dates, delivering native-feeling paid ads that brought Bumble's experience to life.

Revamped Linktree's social strategy, launching 8 content series. 5x'd organic reach in 6 months.

Cut CPA by 60%, tripled ROAS, and boosted customer value by 150% through a 360 ad strategy and creator marketing.

Scaled performance creative across Europe in seven languages, combining content, creator whitelisting on TikTok and Meta.

Produced and managed United Airlines' B2B podcast, handling end-to-end coordination, guest discovery, and scheduling.

Dockers reshaped its cultural relevance, shifting from product pushes to creator-led storytelling.

Delivered high-velocity optimized performance creative for Dr. Squatch across multiple channels.

Enabled Hopper to scale UGC on TikTok with a steady stream of top-performing creators, reducing CPA and avoiding ad fatigue.

Built a scalable micro-influencer pipeline for Prose, delivering top-performing UGC weekly to fuel ongoing ad campaigns.

Led full production and coordination of Meta's B2B podcast, including guest sourcing, outreach, and scheduling.

Drove 3M+ views in one week through a micro-influencer gifting strategy. 100 creators, 500+ assets across TikTok and Instagram.

Helped NYC Votes reach young voters by pairing diverse TikTok creators with Spark ads in a native relatable format.

Cut CPA by 37% through performance creative creators across 19 countries, using hyper-localized strategies.

Ran in-store creator activations for Miniso's collection drops, driving visibility & engagement at launch.

Activated young athletes for the #GotMilk challenge on TikTok.

Scaled performance creative for Artlist, delivering content across all major promotional channels to support growth.

Developed the full brand identity for Cottongrass. Naming, positioning, design systems, and everything in between.

Built a high-output UGC system for Genomelink to fight creative fatigue. Cut CAC by 73%, boosted registration completion by 124%, and dropped cost per registration by 27%.

Delivered 500+ influencer assets for Bluehouse Salmon, driving a 1900% increase in followers in a year.

Built performance creative and analytics systems for ClearScore driving growth through micro-optimizations and continuous content creation.

Helped Greenpark launch its app with standout UGC TikTok ads. Cut CPI by 70%, drove 6x more daily installs, and scaled spend by 300%.

Influencer activations for a ketamine therapy brand, driving awareness through creator-led narratives.

Scaled creator content marketing for Harmless Harvest, leveraging UGC to drive sales across channels.

Full brand identity for a museum exhibition, including naming, visual language, and design system.

Produced UGC ad campaigns for Chatbooks, working on concepting, scripting, and creator management.

Activated 50+ niche creators to promote Soylent's new product lines, delivering millions of impressions and hundreds of reusable assets per creator.