Car dealership SEO that fills the lot with buyers, not browsers.

Technical repairs show inside weeks, because indexing and speed changes are read quickly. New model and service pages usually start ranking within two to three months, and the local surface can move faster than that if the profile has been neglected. A stable, predictable flow generally sits six to twelve months out. We agree the leading indicators up front — indexed stock pages, impressions on model and service queries, map views, calls — so nobody waits a year for the first sign of life.

Almost always, yes, and this is the most common question we get. Even on a restrictive platform you normally control titles and descriptions, the custom page templates, the business profile, the review flow, the internal linking and the content library. That is where most of the available gain sits anyway, given 92% of dealer domains fail the mobile speed bar and a very ordinary site that is fast and correctly structured beats a pretty one that is not. Where the platform is genuinely blocking growth we will say so and show you what it is costing before recommending a move.

They do different jobs, and the honest case for organic is arithmetic. Automotive search ads run about $3.13 a click and $32.79 a lead, and that meter stops the day you pause. Organic is already the largest single source of visits in this industry at 46% globally and 41% in the US, and it keeps working between campaigns. The best result we see is both, run from one plan, with the paid budget freed to chase the models where you actually need the volume.

Not page by page — a stock page that lives for eleven days will never earn a ranking. The value is structural: clean templates, correct vehicle schema, sensible internal links and fast pages, so the whole feed is indexed properly and the durable pages above it (model lines, body styles, the used programme, budget and finance pages) collect the searches. Those pages catch the shopper who is three weeks out, and your listings close them once they are ready.

A fixed monthly fee scoped to the work and quoted after the audit rather than off a rate card, plus any one-off build. Judge it on cost per booked appointment and cost per sold unit, compared with what the same volume costs you in media. We set that target with you in month one, report it monthly, and will tell you plainly when the right answer is a one-off technical fix rather than an ongoing programme.

One plan, but never one page. Each store gets its own location page, its own business profile, its own review routine and its own line in the reporting, because otherwise the group competes with itself and the strongest rooftop absorbs the searches meant for the others. Shared assets — the model content, the finance explainers, the service library — are built once at group level and linked down, so you pay for the writing once and every store benefits.

They act as both a ranking input and the deciding factor for the shopper comparing two stores in the map. What matters is steady flow and honest replies, not a burst of ten in one week. We set up a routine the sales and service teams can keep — the right moment to ask, a short link, a reply template that sounds like a person — and we track rating and volume against the rooftops you compete with, so you can see the gap closing.

Not if the pages answer questions cleanly, which is the same standard good content has always been held to. Cox Automotive found 19% of buyers, and 25% of new-vehicle buyers, using AI sites or AI overviews during their shopping, and those systems quote sources that state a clear answer with the detail attached: what is in stock, what the trim includes, what the service costs, what happens next. We track where your store is being cited through our AI search work rather than guessing.

It is often the fastest win in the whole programme. Fixed-ops searches are high intent, local, and repeat every few months, while the competition for them is usually a chain and two independents rather than every franchise in the region. A proper page per aftersales line, an accurate service profile with its own hours, and an online booking path that works on a phone can produce bookings well before the sales side moves.

Our writers draft it, your managers shape it, and nothing is published without someone in the store signing it off. The raw material comes from a short interview with the people who answer these questions all day — the used manager on trade values, the servicing manager on what a job actually involves. That is the difference between content that ranks and content that also wins the walk-in.

One page in plain language: appointments and sold units by source, calls from the map and from organic, the queries gaining and losing visibility, what we changed and why, and what happens next month. Underneath it sit Search Console, analytics, your CRM and call tracking, connected so a booking can be traced back to the page that produced it. We say so plainly when a month was flat, because a report that only ever contains good news is not a report.

Yes, and the numbers get more honest when one team holds them. Our dealership PPC, dealership web design and analytics specialists work from the same plan as the organic team, so an appointment is attributed once instead of claimed by three suppliers. It is equally fine to hire us for organic alone — we document the setup and leave every account open in your name.