A gym website that signs people up.

Scope drives it: the number of class and location pages, whether we integrate booking or membership software, and whether photography is part of the job. We give a scoped, itemised number after the audit rather than a package price, and we will tell you which parts your own team can handle to bring it down.

Around six to ten weeks for a single-location gym from kickoff to launch, and longer where several clubs, member areas or complex booking integrations are involved. Photography and content gathering are usually the parts that decide the timeline, so we start those early.

Handled properly it protects and usually improves them. We map every redirect before launch, preserve the pages that already earn traffic, and build faster templates with better structure than the old site. Rankings are monitored through launch so anything unexpected is caught in days, not months.

That is the intention. We build on a CMS your front desk can use, and we train your team on the pages they will actually change — timetable, pricing, coaches, news. You get documentation as well, so a staff change does not put the site back in an agency's hands.

Yes, wherever the platform allows it. The goal is booking in as few taps as the software permits, rather than sending members to a separate portal that looks nothing like your brand. Where a system is genuinely closed, we will tell you honestly what is and is not possible.

It is the highest-impact decision in the whole project. Stock fitness imagery makes every gym look like every other gym, while photographs of your actual room and coaches communicate the thing people are choosing between. The same shoot then feeds your ads and social for a year.

Clear pricing, a readable timetable, obvious next step, fast on a phone, and real proof from real members. That is most of it. The graded research on gym sites shows the common failures are informational rather than aesthetic — missing prices, missing terms, missing social proof — which is good news, because those are fixable.

A template can be a reasonable starting point for a brand-new studio with no budget, and we would rather say so than sell you something you do not need yet. What templates cannot do is reflect your specific space or shape the membership journey around your offer, which is where the return on a designed site comes from.

We choose it around your team rather than our habits — usually Webflow or WordPress for gyms, depending on who maintains it and what has to integrate. We explain the trade-offs before deciding, and the choice is always one you can leave, with the site and files in your ownership.

Enormously, because structure and speed are the foundation everything else stands on. Indexable class pages, clean URLs, schema and fast mobile templates give gym SEO something to work with. It matters commercially too: organic search delivers 48.2% of fitness sector traffic.

Use benchmarks rather than hope. Gym landing pages average 11.2% conversion, with 18.5% in the top quartile and 26.0% in the top decile, while the fitness sector's overall site conversion rate averages 3.2% with the top 10% at 5.8%. We set a target from your current baseline and measure against it.

Yes. A personal trainer website is a smaller build with a different job — establishing credibility fast and booking a consultation — so the structure and price differ from a club site. The same principles hold: clear pricing, real photography, and an obvious next step.

Of course. Where a brand is solid we apply it consistently and extend it for the web. Where it is holding the gym back we will say so and show you what a refresh would involve, but it is your call, and a redesign does not require rebranding.

It is part of the build, not an upsell. Contrast, keyboard navigation, focus states, alt text and readable type get checked before launch. Accessible sites are also easier for search engines to read and better for the older members who are one of the fastest-growing groups in fitness.

Big enough that a good website pays for itself quickly. 81 million Americans held a fitness facility membership in 2025, with 26.1% penetration of the population aged six and over. Your catchment has more prospective members in it than your timetable can hold; the site's job is converting the ones already looking at you.

It can carry it, which is the realistic version. Coach profiles, member stories, class descriptions written in your own voice and a genuine events or schedule page give visitors a feel for the community and the experience before they ever visit. For CrossFit boxes and small studios that culture is the main reason people choose one gym over a cheaper one nearby.

Reduce the steps and remove the surprises, the same discipline our landing pages team applies. An easy online booking flow shows the classes with real availability, does not force an account before someone can see times, and works on a phone. Every extra screen loses visitors, so the great gyms treat booking as the product and everything else on the website as support for it.

It is usually the cheapest place to find more leads, because you are converting traffic you already pay for, including every click your gym PPC budget buys. Better quality pages help every other channel at once — the same Google visitors, the same ads, the same referrals, more of them booking. We can show gym owners the current drop-off points in the audit before you commit to anything.

Backed by conversion tracking we watch real behaviour for several weeks and fix what the data exposes — a step losing people, a form field nobody completes, a slow page. After that you can run it yourself with the documentation, or keep us on for ongoing improvement. Both are genuinely fine.

A named senior designer and developer, and you will meet them before you commit. The person who designs your site is the person in the review calls. Nothing is handed to an anonymous production queue after the pitch.