Family law marketing that signs the right cases

Both. Solo and two-attorney practices come to us for local search visibility, practice-area pages that answer real questions, and an intake process that stops losing matters after hours. Larger firms come to us for coverage across several offices, shared measurement, and an honest read on which locations and channels are producing signed work.

We also hold market exclusivity: one family law firm per market, written into the agreement, so our search and paid effort is never pointed at two of you at once.

Most firms arrive at one of two moments — a lead-generation contract whose cost keeps climbing, or a website relaunch that quietly lost the rankings the old site had. Both need the same foundation: pages worth ranking, measurement through to retained clients, and budget aimed at the matters you actually want.

Paid campaigns and intake fixes usually show inside the first weeks, because people are already searching and an unanswered phone is immediate waste. Map and review improvements typically move enquiry volume within 30 to 60 days. Organic search compounds across two to three quarters, since it depends on site structure and depth rather than publishing volume.

We report cost per consultation from month one, which sometimes makes early figures look less flattering than a raw enquiry count would. That is deliberate, and it is the number that matches your calendar.

A fixed monthly agency fee, quoted separately from media spend, scoped to your counties and the channels you need. After the audit you get a plan tied to targets — cost per consultation and per signed matter first — and we will tell you which channels we would not run yet rather than selling the full bundle on day one.

Where the fix is smaller than a retainer, we scope to the fix and say so on the first call.

Yes, and it is usually where the fastest gains are. We work with the case management, intake and call tracking platforms common in family law, and with the messy reality most offices run on: enquiries logged in two places, after-hours calls nobody counted, consultations that were booked and never confirmed.

We fix consistency at the source so your reporting and your intake log describe the same matters, then report every source against consultations and retained clients — which turns vendor renewals into an evidence-based decision rather than an annual habit.

Done properly it is a service, not an intrusion. People in these situations are already searching for help; the question is only whether they find a firm that explains the process clearly or a directory that sells their details to four practices. Our work is built to be the former: plain information, honest fee guidance, and no pressure tactics.

We keep messaging respectful and compliant with the advertising rules in your jurisdiction, avoid outcome promises, and write for a person having a hard week. That is also what performs best — the firms that explain calmly and answer quickly are the ones people retain.

The scoreboard, and who does the work. Lead counts are easy to inflate and impossible to bank. We tie spend to consultations and retained clients, weight budget by matter type, and treat answer speed as part of the campaign rather than somebody else’s problem.

You get a named senior strategist rather than a coordinator relaying questions, with search, paid media, content, design and web development specialists on one team. Most firms arrive from three or four vendors who each optimise their own report; one team means one set of figures and one weekly review.

The strategies that hold up in family law are unglamorous: a substantial page per practice area, plain answers on cost and process, a credible local presence, reviews maintained deliberately, a phone answered inside the hour, and a quarterly look at what each channel delivered against signed matters. That is the work.