Nordveil
A storefront that finally moves as fast as the catalogue
Six years of custom platform debt had turned every product launch into an engineering ticket. We moved them to Shopify and gave merchandising back to the merchandisers.
01 — The challenge
Every launch needed a developer.
Nordveil shipped four seasonal drops a year, and each one queued behind a sprint. Marketing had stopped asking for landing pages because the answer was always the same.
“We were planning campaigns around our dev backlog instead of our season.”
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34%
Checkout drop-off before rebuild
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6.2s
Median product page load
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4/yr
Launches gated by engineering
02 — Our approach
Give the catalogue back to the people who own it.
We rebuilt on Shopify with a component-driven theme, migrated every SKU and redirect, and handed merchandising a page builder they could actually use without filing a ticket.
“We launched our spring drop in an afternoon. That used to be a three-week project.”
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