Cadence Labs
Forty pages, four brand interpretations
Three agencies had touched the site in two years. Every one left behind its own spacing scale, its own button, and its own idea of what the brand looked like.
01 — The challenge
Four agencies, four design systems, one site.
Nothing was broken exactly. It was just that no two pages agreed on anything, and every new page meant rebuilding components that already existed somewhere else.
“We had six button styles and no one could tell me which one was correct.”
*
6
Competing button styles
*
9 days
Average time to publish a page
*
3
Agencies in two years
02 — Our approach
Build the system once. Then get out of the way.
We rebuilt the site on a single component library with variables driving every colour, space and type step, then trained the marketing team to assemble pages from it directly.
Over 253x 5-star
reviews
“Our marketers ship pages themselves now. Design review went from a bottleneck to a formality.”
.webp)
.webp)
