Booksy
Project intelligence, rebuilt around real demand
A B2B SaaS team bleeding budget on broad-match Google Ads, rebuilt around organic intent, a site that actually loads, and revenue attribution they could finally trust.
01 — The challenge
A growth problem dressed up as a traffic problem.
On a dashboard, Klariti's pipeline looked fine. Then you asked where it came from — and almost every lead traced back to broad-match Google Ads, with cost climbing while quality slid. Sales had quietly started ignoring marketing's leads altogether.
When their VP of Marketing reached out, the message was blunt:
“We're spending $40k a month on Google Ads and sales says half the demos are tire-kickers.”
They'd been Googling the same things their prospects never would, and getting the same recycled advice every agency hands out:
*
45%
CPA climbing year-over-year
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3 wks
Creative fatigue cycle on Meta
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<1%
Branded search share of demand
02 — Our approach
Stop renting demand. Start owning it.
Instead of buying the same clicks back at a higher price every quarter, we rebuilt Klariti's demand around assets they own — intent-led content, a site that converts the traffic it already had, and attribution that showed which work actually produced pipeline.
03 — The results
Six months. Same budget. The numbers match the strip up top.
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“Web Tonic did in six weeks what our last two agencies couldn't in a year — and for the first time we could see every dollar of it”
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