+ 75%

of users never click past the first Google page
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They've adopted us

Quebequead
Buying Property
A L'Amiable
Arboxygene
Confort Prestige
Demers Beaulne

Awesome Marketing in Lyon: Unleashing the Power of Google Ads and PPC Ads

Google Ads , which everyone uses, allows businesses to advertise on Google's search engine and across its entire advertising network. These ads can be customized with specific keywords, allowing your business to appear at the very moment people are searching for what you offer.

The advantages?

More visibility , precise targeting and easy-to-track results .

Pay-Per-Click (PPC) ads, like Google Ads, mean you only pay when someone clicks on your ad. This is extremely cost-effective because you're paying for real engagement. PPC ads are very flexible, with many formats and targeting options to match your business needs exactly.

The solution Web Tonic in Lyon

Lyon is an epic city with a booming economy and tons of awesome businesses. It's the perfect place for digital advertising.

But you need to stand out from the major players in the industry.

At Web Tonic , we are experts in using Google Ads and PPC ads to help Lyon businesses achieve their marketing goals.

We ensure your advertising campaigns are top-notch to achieve the best performance and return on investment (ROI).

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Granular geographic targeting

Leverage hyperlocal targeting techniques to ensure your ads are seen by potential customers in specific Joliette neighborhoods. This method increases relevance and reduces wasted ad spend by focusing on the most relevant geographic areas.

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Audience segmentation and personalized personas

Our advertising experts develop detailed customer personas and segment your audience based on behavior, demographics, and interests. This ensures your ads resonate deeply with each segment, leading to higher engagement and conversion rates.

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Responsive ad formats

Use dynamic ad formats that automatically adapt to different devices and platforms, ensuring your ads always look their best, whether on mobile, desktop, or tablet.

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Ad Performance Heatmaps

Implement heatmap analysis to identify the most engaging parts of your ads, allowing you to continuously optimize content placement and design for maximum user interaction.

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Conversion rate optimization (CRO)

We focus on improving the post-click experience by optimizing landing pages, improving user interface design, and implementing A/B testing. Our advertising experts ensure that the traffic generated by your ads converts into leads or sales.

To compare is to understand

Here's why so many companies
choose Web Tonic

Web Tonic
In-House
Other agencies
Total cost
Tailor-made packages
Salaries, benefits, HR management
High or unpredictable fixed costs
Multi-channel expertise
Google, Meta, SEO, TikTok, etc.
Generally limited to a single platform
Varies by agency
Continuous optimization
Weekly follow-up & adjustments free of charge
Lack of time or training
Sometimes charged extra
Language flexibility
FR / EN / Multilingual native
Depending on the team in place
Depends on available personnel
Integrated 360° vision
Performance-oriented global strategy
Often compartmentalized or too operational
Sometimes siloed by department or channel. Not 360.
Speed of execution
Responsive & Agile (short lead times)
Slow, non-optimized internal processes
May vary according to agency load
Access to innovation
AB testing, trends, AI, product optimization
Ongoing training often lacking
Depends on management and internal priorities
Flexible contracts
No-commitment packages available
Full-time employee
Often with minimum commitment

Immediate results

Improved local visibility

Our Google Ads strategies help your business shine in local searches, attracting the attention of potential customers in Lyon.

Higher conversion rates

We focus on the most relevant keywords and refine your ad placements to drive more qualified traffic to your site. This is how we increase your conversion rates.

Improved return on investment

Our smart, data-driven approach aims to get the most out of your ad spend, ensuring every dollar delivers real results.

Full reports

We provide you with detailed analytics and regular reports, so you get clear insights into how your campaigns are performing and where you can improve.

Want your small business to shine?

We can help you generate more profit from your web presence.

Let's talk about your project

Tailor-made web marketing services

At Web Tonic, we offer customized 360° digital marketing solutions that cover all your needs.

Custom content creation :

Develop high-quality, targeted content that resonates with your users and drives organic growth.

Technical support and optimization :

Ensure flawless performance with 24/7 support, continuous system tuning and agile problem resolution.

Community expansion:

Give your customers the means to connect and share, to build a loyal and engaged user base.

Conversion-focused design:

Optimize your user interface and customer experience to increase registrations, renewals and overall customer lifetime value.

Data-driven insights :

Use advanced analytics and real-time reporting to inform your decisions and refine your marketing strategies.

Integrated marketing automation :

Streamline your communications, nurture your leads and boost customer engagement with intelligent automation tools.

Evolving strategies :

Implement growth tactics designed to evolve along with your business and the expansion of your audience.

Performance-based planning :

Develop and execute a clear, measurable 3-6-9-12 month plan that aligns your marketing efforts with your revenue goals.
Our services are designed to generate more traffic on your web platforms, and ultimately, more sales.
Talk to an expert
Link builder
Designer
Specialist

awareness
Contents
SEO
Intermediate
Copywriter

project manager
SEO team leader
SEO
Senior

Collaborate with SEO experts

Our team of multi-skilled experts works on all fronts: SEO strategies, high-performance PPC campaigns and eCommerce store optimization to maximize your online sales.

We design solutions tailored to your environment, with rigorous monitoring and real-time adjustments.
Get a consultation

Constant communication ensures total transparency in your marketing campaigns

At Web Tonic, communication is key. We make sure you're fully informed at every stage of our collaboration, and we offer 24/7 support. Here's what you can expect:

Periodic reports

You'll receive detailed reports on campaign performance, including indicators such as website traffic, ad performance and lead generation.

Customized dashboards

You have access to a customizable campaign dashboard. It enables you to assess progress, analyze your strategies and fine-tune your campaigns.

24/7 support

We are always accessible for updates or assistance and offer 24/7 e-mail support.

Are your campaigns performing 100%? Let's test it.

Our projects where we used Google Ads

All our packages included

Organic growth, sustainable results.

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Full admin account access
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Full parameterization
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Google Analytics integration
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Creating objectives
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Customized dashboard
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Manual and adaptive optimization with AI
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Dedicated account manager
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24/7 email support
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Ad Extensions & Assets
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Negative keywords
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Call recording (If desired)
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A/B Testing

The process

01

Configuration and planning

We begin with a thorough analysis of your business needs and the market landscape in Lyon, setting clear objectives, and planning an effective Google Ads strategy.

02

Campaign Creation

Our team develops and launches your Google Ads campaigns, focusing on keyword research, ad copy creation, and targeting settings to maximize relevance and impact.

03

Monitoring and optimization

We continuously monitor campaign performance, making data-driven adjustments to improve click-through rates, reduce cost per click, and increase conversions.

04

Reports and analyses

Detailed reports and analytics provide insights into campaign success and areas for improvement, ensuring continued optimization and efficiency.

Words of appreciation from our customers

Google rating of 4.8 stars