Non-profit organizations: a digital approach focused on impact

Informing, mobilizing, collecting donations, recruiting volunteers... An NPO's digital marketing isn't just about performance, it's also about conveying a clear, human and unifying message. At Web Tonic, we help you reach the right people, with the right words, at the right time.

Increase donations

Your mission deserves to be seen, understood and supported.

72 %

of donors say they discovered an organization through online research or social media.

A strategic partner in your outreach

At Web Tonic, we use targeted digital marketing strategies to help non-profits stand out in a world where philanthropy is fighting inflation.

Get a consultation

Increased visibility

SEO optimization and Google Ads on local searches such as "youth organization [city]" or "donate Quebec".

Strengthened commitment

Creation of engaging and informative content: testimonials, impact videos, awareness campaigns.

More memberships, more donations

Sites designed to inspire trust: authentic storytelling, fluid user path, engaging calls to action.

They've adopted us

Do you have a local or international business? An online project?

Whatever your challenge, we've got the solution.

Free discovery call

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Before

Monthly traffic

Poor

Google ranking (SERP)

Monthly incoming calls

After Web Tonic

545

+337% monthly traffic

+3,133 positions

Google ranking (SERP)

+500% monthly incoming calls

You can stand out stand out.

Digital strategies designed for NPOs

Content strategy: Articles, videos, infographics, human stories - everything to illustrate your impact and raise awareness among your audience.
Targeted advertising: Google Grants and social media campaigns (Facebook, Instagram, LinkedIn) segmented according to your audiences: donors, volunteers, local communities.
Local and structural SEO: Increased visibility on specific searches: "food aid organization [city]", "donations for the environment".
Creating credibility: Reviews, certifications, official partners, proof of impact in the field: we're building a solid capital of digital trust.

Tailor-made marketing solutions for your growth

We know that every industry is unique. At Web Tonic, we develop customized strategies to help generate traffic and increase conversions.

Boost my sales

Attract support with a human, transparent and engaging approach

Web Tonic understands the realities of NPOs: limited budget, large mission, restricted resources. We put our expertise to work for your cause, amplifying your message and maximizing every dollar invested.

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Ethical and targeted digital advertising

Optimal use of Google Ad Grants, location-based social campaigns, targeting according to values, interests and donor profiles.

Content with a strong social impact

Testimonials, beneficiary stories, awareness campaigns: we make your mission shine in an authentic way.

Local and mission-based SEO

Referenced on searches related to your cause, your actions and your territory. We make you findable... and unavoidable.

Mobilizing email marketing

Inspiring newsletters, donation reminders, post-event or campaign follow-up, invitations to volunteer or citizen action.

Tailor-made web marketing services

At Web Tonic, we offer customized 360° digital marketing solutions that cover all your needs.

Product sheet optimization

Perfect titles, bullets, images and A+ content to move up in Amazon searches and convince at first glance.

Technical support and optimization :

Ensure a high-performance Seller / Vendor account: clean catalogs, secure buy box and agile 24/7 support.

Community expansion:

Activate customer reviews, Vine and Q&A to build a loyal and engaged buyer base.

Conversion-focused design:

Create lifestyle visuals, SBV videos and immersive blinds to increase click-through rates and basket value.

Data-driven insights :

Leverage Brand Analytics, Search Query Performance and Retail Insights to make every decision based on hard numbers.

Integrated marketing automation :

Launch coupons, promotions, shopping cart reminders and Amazon Marketing Stream to nurture your leads and drive re-purchase.Streamline your communications, nurture your leads and drive customer engagement with intelligent automation tools.

Evolving strategies :

Deploy adaptive growth tactics: ASIN launch, international FBA expansion, seasonal adjustment.

Performance-based planning :

Draw up a clear 3-6-9-12 month plan aligning advertising budget, ACOS/TACOS objectives and revenue forecasts.

At Web Tonicevery Amazon service is designed to increase your visibility, boost your sales and solidify your brand on the marketplace.

Talk to an Amazon expert

Link builder

Designer

Specialist

awareness

Contents

SEO
Intermediate

Copywriter

project manager

SEO team leader

SEO
Senior

Collaborate with SEO experts

Our team of multi-skilled experts works on all fronts: SEO strategies, high-performance PPC campaigns to maximize your online presence.

We design solutions tailored to your environment, with rigorous monitoring and real-time adjustments.

Get a consultation

7 steps with Web Tonic to make your NPO shine online

In the community, it's emotion, clarity and proof of impact that make all the difference. We build your digital strategy around these pillars. We help you reach the right people, for the right reasons.

Discovery call

We schedule a meeting with you to understand your mission, vision and goals.

Competitive analysis

We start by examining your competitors' strategies to identify gaps and opportunities for your business.

Customer persona development

We define the ideal customer persona, targeting those who are most likely to need your services.

Aligning branding and messaging

We refine your firm's message to align with your practice area and attract the right audience.

Multi-channel advertising

We deploy a mix of PPC, SEO and content marketing tailored to your clientele.

Data analysis and reporting

We optimize your website and lead capture processes to convert visitors into customers.

Continuous optimization

We focus on top-performing assets through regular testing. We perform monthly optimizations to leverage these top-performing businesses and maximize your results.

Strategies designed to transform your actions in the field into concrete results

We know that a non-profit organization needs more than a beautiful site: it needs to mobilize, raise awareness and generate support.