How Klariti went from Google Ads burnout to 312% more organic pipeline — in six months.

We don't start with tactics — we start with where the revenue actually hides. Before touching a single campaign, we mapped Klariti's real buying journey: not the tidy funnel in their deck, but the messy path their best customers took. Nearly all of them had a problem they were actively searching for long before they ever clicked an ad.

That reframed everything. Paid media was capturing demand at the most expensive possible moment. Organic could capture the same demand earlier, cheaper, and with far higher intent. So the thesis was simple: shift the centre of gravity from paid to organic over six months — without letting pipeline dip in the meantime — and use paid as a scalpel, not a fire hose.

Three principles guided every call. Prove expertise, don't claim it — content built with Klariti's own product team and customers, so it carried the authority Google rewards and buyers trust. Remove friction — the best content can't outrun a six-second load time. And attribute everything — if we couldn't tie a tactic to pipeline, we wouldn't spend on it.

Then we sequenced it: the cheapest, fastest wins first — technical fixes and high-intent pages that move in days — with the compounding bets running in parallel to pay off by month three. That's how a six-month plan shows results in week one.