We test, we analyze, we measure.

Just the essentials to boost your growth.

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On the menu today:

When showing your face pays off.

Humanizing your brand is more than just a trend: it's a strategy that strengthens the connection with your audience. By showcasing the faces behind your company, you create a relationship of trust and authenticity.

The presence of human beings in YouTube video ads increased audience loyalty by an average of 5%.

- Realeyes

Including human faces in your ads can significantly improve their performance.

While artificial intelligence is taking on an ever-greater role in marketing, consumers are already fed up with visuals that are too polished, too generic. What they want is to see real people. Faces.

Authenticity.

Integrating human faces into your ads - employees, customers, founders - can increase the engagement and performance of your campaigns. It's a proven fact.

The human touch creates trust, proximity... and better results.

Put a face to your brand. It converts.

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Web Tonic Tips

What's one of the best ways to reach your team AND prospects at the same time? With engaging content... By showing your face!

❌ Common mistake:
Wanting to keep everything spotless, without a misplaced streak.

✅ Solution:

Good content stands out from great content. People demand authenticity, show it!

A gang that does it right 🏆: Variety, polished content, sometimes more authentic... A perfect blend.

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ERCO is Eric, P-A, Rosalie, Fred...

❌ Problem:

The company wanted to highlight its human side - its team, its proximity, its real difference. But with static content, the impact remained limited. It's hard to convey human value... without the customer living the experience from the inside.

✅ Applied strategy :

Erco, a company specializing in energy solutions, aimed to increase its interactions. It saw its conversions increase drastically after humanizing its communication by featuring its employees in its marketing campaigns.

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Eyes burning, but head boiling

🍪 | Google backs off (again) on cookies
Google abandons (again) its plan to delete third-party cookies. This time, it's the tracking opt-out option in Chrome that's being shelved, partly due to concerns raised by the UK Competition Authority. - Read more

📈 | Experiential marketing on the rise
Global spending on experiential marketing up 10.5% in 2024 (imagine now!), reaching $128.35 billion, exceeding pre-pandemic levels. - Read more

👜 | The myth of "factory-direct" luxury
On TikTok, Chinese manufacturers claim to produce the same luxury items as the big brands... but without the label (or the price). The result: a viral wave of consumers ready to buy "factory direct" to avoid mark-ups. Between a true revelation and a marketing illusion? You be the judge. - Read more

📺 | Jimmy Fallon launches an agency... On TV
Jimmy Fallon will host On Brand, a new NBC series where marketing creatives compete to impress big brands like Dunkin', Samsung or Pillsbury. The goal: to create ads, jingles and activations worthy of a real agency... in front of millions of viewers. A competition where branding, crazy ideas and storytelling meet. We can't hide it, but we can't wait. - Read more

🛒 | Meta wants its share of retail media
The retail media market will reach $62 billion by 2025, and Meta wants its bite. APIs, impression logs, SKU data and omnichannel carousels: everything is in place to seduce the retail giants. And it works - tests show a 21% higher ROAS with the new ads. - Read more

📉 | Google forced to play fair
Authorities want Google to separate its two big ad platforms (AdX and Ad Manager) - too much control, not enough competition. Industry pros hope this will finally open the door to more innovation (and less monopoly). - Read more

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In Case You Missed It…

📈| Creating a website is good. Making it perform well is better!

A website without a strategy is like a compass without a needle: it spins in circles. Poorly defined objectives, unclear targets, and cluttered design... These common mistakes harm your visibility and conversion rates.

In this article, we'll explain how to structure an effective content strategy so your website attracts, engages, and converts properly.

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👀| Google Ads no longer holds any secrets for us

Google Ads is a powerful tool... provided you know how to use it. Imprecise targeting, poorly calibrated bids, or insufficient monitoring, and your budget goes up in smoke.

Discover how expert campaign management can transform your results and boost your profitability.

Let's grow together!