What if your campaigns ran like F1?

What if your campaigns ran like an F1 car?

How to stay the course (and even scaler) through the summer, with agile, optimized campaigns ready for Q3. 🏁

Summer's here, F1 has come to town, and we're telling you: your marketing campaigns should be running like a Formula 1 team.

How do you do it? With :

• Real-time analysis
• Precise adjustments
• Tested and optimized creatives
• A synchronized team (creative, data, customer)

In short, a performance engine that won't wait until September (did you see what we did there?).

‍

Summer is not a break (it's an opportunity)

While many sectors are slowing down, your campaigns can continue to work for you:

• Revive your former customers with a targeted offer (often all it takes is a reminder to get the ball rolling)
• Automate certain tasks with AI: Responses to leads, pre-qualifications, meeting summaries, content ideas... it can work while you tan
• Create (at last) your SOPs: This more relaxed time is ideal for documenting your processes and building a more autonomous team for the new school year.

💡 Pro tip: your best automation ideas don't come in the middle of a rush, but when your brain breathes a little. Make the most of it.

Focus on strategy to get there: automate for profitability

The high season may be behind you, but your best Q3-Q4 results are at stake now. CPCs rising? Don't worry: we're investing less in pure acquisition and making every lead we pay for profitable.

Why is this the winning tactic?

⚡ Near-zero marginal cost - Relaunching a customer costs you 5 to 7 times less than recruiting a new one.

🏎️ Pit stop effect - Just like in F1, a small adjustment (personal e-mail, bundle offer, upsell) puts your customer back on the track... faster than any new prospect.

📈 Smoothed cash flow - Automating your sequences (HubSpot, Klaviyo, ActiveCampaign) stabilizes sales during the slow season.

‍

Express checklist to deploy this month

• Email flows segmented by behavior
  Ex. inactive 30 days → "welcome back" coupon → 48 h reminder

• Upsell / Cross-sell programmed
  Ex. after a 7-day free trial → premium equipment offer at -15%.

• CRM automation & scoring
  Prioritize "hot" leads for your sales, let AI nurture lukewarm ones

• Complete lifecycle: Welcome → First Buy → Loyalty → Advocacy
  Implements automations at every stage of the customer journey to maximize value, build loyalty and generate word-of-mouth. Think: welcome email, post-purchase reminder, VIP offers and UGC harvesting.

A well-segmented nurturing program can increase LTV by 20% to 30% in six months.

(Salesforce, 2025)

To put it plainly: while your competitors are enjoying the beach, let your automations do their work - your margins will thank you in the autumn.

Summer's not the time to relax, it's the time to take advantage of the calm to get ahead.

___
And if your campaigns don't yet run like an F1 car... we can help you change pit stops.

Plan an express meeting

___

Eyes burning, but head boiling

🕒 | 6 minutes to stay in the game
Amazon doubles ad time on Prime Video to 6 minutes per hour. The challenge: stay relevant, fast... and don't make you want to scroll. If you had 6 minutes to convince, what would you say? - Read more

💊 | Soon to be the end of pharma ads in the U.S.?
U.S. senators want to ban drug ads aimed at consumers. A major change for the sector, which could inspire other countries. - Read more

🛠️ | Lowe's wants to talk to young people (and it works)
Lowe's launches its own network of designers to connect with millennials and Gen Z. Authentic, targeted and very 2025. - Read more

📼 | The 80s are back (thanks TikTok)
Young people are trying to revive the 80s on TikTok. Fashion, music, retro visuals: it's the perfect time to ride the nostalgiawave... intelligently. - Read more

🐾 | Politics, even in our pets' bowls
Millions of Australians are shunning American kibble brands because of Trump-related trade tensions. Proof that where you come from counts when it comes to branding. - Read more

🎨 | Canva ''ups its game'' with the purchase of Magicbrief
Canva buys adtech startup to integrate real-time performance data into its visuals. Result: more content, more relevant, always on-brand. - Read more

🛒 | Soon live shopping on your TV
Walmart is working on interactive ads for Vizio TV: you'll be able to buy what you see on screen, without leaving your sofa. Cool or scary? - Read more

🧠 | "You talk (write and sound) like ChatGPT"
Researchers are already observing changes in the way we speak (and publish) because of AI. A cultural impact... Fascinating. - Read more

📢 | PayPal launches its Storefront ads
PayPal now enables merchants toextend their reach with ads delivered all over the web. A great entry point for SMEs. - Read more

📽️ | Meta tests automatically generated video ads
Meta wants to simplify your life (or your ads) with videos generated from your existing content. Ready to let the algorithm do the editing? - Read more

🛑 | YouTube reportedly slows down videos from users with ad-blockers
YouTube goes on the attack against ad-blockers... By slowing down playback. - Read more

📬 | Salesforce wants to do away with "do not reply" emails
Salesforce unveils Marketing Cloud Next, a solution that aims to humanize communications and eliminate the infamous "noreply@". - Read more

‍‍

Let's grow together!