Vinci Construction, a digital strategy for innovation and commitment

Vinci Construction successfully generated strong engagement on social media thanks to a well-defined strategy combining authentic content, technological innovation, and social communication. Here are the key elements that contributed to its success:

1. Authentic and engaging content :
   Vinci highlighted its innovative and sustainable projects, as well as testimonials from its employees, thus creating an emotional connection with its audience.
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2. Captivating visuals and dynamic videos :
   By sharing construction timelapses , 360° videos, and impressive images of its construction, the company is capturing attention on platforms like Instagram, YouTube, and LinkedIn.
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3. Innovation and technology :
   Vinci stands out for its projects using cutting-edge technologies such as augmented reality and sustainable construction, attracting a tech-savvy and eco-responsible audience.
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4. Collaboration with specialized influencers :
   The company partners with experts in architecture and sustainable development, expanding its visibility and strengthening its credibility.
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5. Social commitment :
   Vinci takes public positions on issues such as energy transition and carbon footprint reduction, thus responding to the concerns of younger generations.
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6. Interaction and proximity with the community :
   Vinci encourages interaction with its subscribers through responses to comments, competitions and live discussions.
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7. Storytelling and transparency :
   By sharing inspiring stories and detailing the challenges of its projects, Vinci builds trust and engagement with its audience.

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Results

The results of a Vinci Construction marketing campaign are measured not only through quantitative metrics like conversion rates, but also through qualitative results that strengthen the brand. Here are some key elements:

• Visibility and impressions : An effective campaign increases Vinci's awareness on social media, measured by the number of impressions generated by shared videos or articles, showing growing interest in their projects.
  
  
• Social media engagement : Engagement rates on platforms like LinkedIn and YouTube reflect the campaign's success, including the number of views, shares, and discussions surrounding Vinci's initiatives, particularly those related to sustainability and innovation.
  
  
• Increased contracts : For Vinci, success is also measured by the signing of new contracts and the strengthening of partnerships, more than by direct sales as in other sectors.

Attractiveness for talent : Vinci's employer image and attractiveness for professionals in the sector, such as engineers or architects, are measured by the number of applications received following targeted campaigns and internal surveys.