Salesforce: a viral marketing strategy for the cloud

Salesforce has become a benchmark in viral marketing and engagement on social networks thanks to a well-orchestrated strategy. Here are the key elements of this approach:

1. High-value content creation:
   Salesforce regularly publishes case studies, blog articles and videos that demonstrate the real-world impact of its products, positioning the company as a thought leader in the field of customer relationship management (CRM) and digital transformation.
   
   
2. Collaboration with influencers:
   The company partners with opinion leaders and experts to extend its reach, reinforce its credibility and reach new audiences.

3. Engagement on social networks:
   By developing an active community on LinkedIn, Twitter and YouTube, Salesforce stimulates discussion and encourages participation around relevant content. Employee engagement reinforces brand authenticity.

4. Online events and webinars:
   Salesforce organizes events like Dreamforce, which attract large audiences and generate buzz on social networks, consolidating user engagement.
   
   
5. Use of hashtags and viral campaigns:
   Hashtags such as #SalesforceOhana help federate discussion around the brand, increasing the visibility of its products and values.
   
   
6. A human and CSR approach:
   The company puts forward authentic testimonials and takes a stand on societal issues, strengthening the emotional connection with its audiences.