Clifford Chance: expertise, content and digitalization at the service of brand awareness

1. Content and social media strategy

Clifford Chance is taking a proactive digital approach to position itself as a thought leader in the legal field.

• Educational Content : Articles, case studies, videos, and infographics on current legal topics.
• Social Media : Using LinkedIn and Twitter to share insights, reports and strategic announcements.
• Webinars and virtual events : These events allow you to interact with a large audience of professionals, strengthening engagement.

2. Precise audience targeting

The campaigns are mainly aimed at:

• Multinationals and large companies with complex legal needs.
• Institutional investors requiring financial and risk management advice.
• Business executives and legal managers seeking specialist advice.

3. Marketing objectives

Clifford Chance's marketing campaigns aim to:

• Increase brand awareness : Strengthen its leadership position in the legal sector globally.
• Strengthen legitimacy : Position yourself as an essential expert in complex legal areas.
• Attract new clients : Develop long-term partnerships, rather than selling services directly.

4. Expected results

Indicators of success include:

• Social Media Engagement : Measure impressions and interactions of posts on LinkedIn.

            LinkedIn:

• Event attendance : The number of people attending webinars and online events.
• New partnerships : Growth of strategic collaborations with prestigious companies.
• Positioning in sector rankings : Strengthen brand awareness through studies and expert reports.