How China State Construction Engineering Corporation (CSCEC) reinvents itself online to maintain its Global Leadership.

China State Construction Engineering Corporation is a global leader in the construction industry, specializing in large-scale infrastructure projects. While the company's primary focus is on large-scale infrastructure projects, it has adopted innovative strategies to strengthen its online engagement and improve its social media visibility. Here's a summary of the key actions that have helped CSCEC stand out:

1. Exploitation of flagship projects :
   CSCEC highlights its prestigious projects, such as skyscrapers and stadiums, on platforms like Weibo, WeChat, and LinkedIn. These posts, accompanied by spectacular photos and videos, capture attention and demonstrate its construction expertise.
   ‍
2. Engaging video content :
   The company uses short, dynamic videos, particularly on TikTok and YouTube, to offer glimpses into its achievements and construction processes, promoting powerful visual engagement.

3. Humanization of the company :
   CSCEC stands out by sharing employee testimonials and highlighting its corporate social responsibility (CSR) initiatives, thus strengthening its human image and its closeness to local communities.
   ‍
4. Commitment to industry trends :
   The company attracts attention by publishing information on innovations such as smart buildings and sustainable construction. These initiatives help capture the interest of industry professionals and technology enthusiasts.
   ‍
5. Advertising and strategic collaborations :
   CSCEC develops partnerships with influencers in the architecture and technology sectors, allowing it to reach new audiences and strengthen its visibility.

6. Use of hashtags and challenges :
   The company actively participates in conversations on platforms like Twitter and Weibo by using popular hashtags and participating in global events, thus generating a viral effect.
   ‍
7. International presence on social networks :
   CSCEC leverages global platforms, such as TikTok, LinkedIn and Facebook, to reach an international audience, highlighting its projects and values of innovation.

8. Proactive communication in times of crisis :
   During sensitive situations, CSCEC has managed its reputation by posting updates on its social media, thus strengthening trust and engagement with its audience.

Results :

Although precise data are lacking, the following results can be estimated:

1. Conversion Rates and Impressions:

CSCEC generated numerous impressions on platforms like Weibo and Instagram, increasing its visibility and establishing new business relationships.

2. Social Media Engagement:

Engagement on platforms like Weibo and LinkedIn was high, especially on major projects, thanks to attractive visual content.

3. Increase in sales and contracts:

Internationally won projects demonstrate the effectiveness of the marketing strategy in capturing large-scale opportunities.

4. Recruitment and visibility of talents:

Recruitment efforts , particularly on LinkedIn and at trade fairs, have helped attract many talents for international projects.