Ben & Jerry's: social commitment meets creative marketing

1. Social and environmental commitment:

Ben & Jerry's supports causes such as climate justice, human rights, and equality. This clear stance generates strong engagement from consumers, especially those who share the same values. The company goes beyond the product, positioning itself as a socially responsible player.

2. Creative marketing and humor:

The brand's marketing campaigns are bold and offbeat. With original flavor names and a humorous tone, Ben & Jerry's makes the customer experience more fun and memorable. Additionally, the brand leverages current events to create relevant campaigns, such as limited-edition releases during the US elections.

3. Use of social networks:

Social media is a key lever for Ben & Jerry's. The brand maintains a strong presence by responding to comments, sharing engaging content, and issuing calls to action. This fosters loyalty and stimulates interaction with its community, while amplifying the virality of its campaigns.

4. Collaboration with influencers:

Partnerships with celebrities and influencers allow the brand to reach a younger, more engaged audience. These collaborations increase Ben & Jerry's visibility, particularly on platforms like Instagram and TikTok.

5. Marketing strategy:

Ben & Jerry's marketing strategy relies on a combination of traditional advertising (billboards, TV) and digital marketing through viral videos and social media promotions. The brand leverages its social and environmental values to create emotional connections with its consumers and drive sales.

6. Results:

Ben & Jerry's campaigns have generated high conversion rates, particularly when promoting new products or special offers. Social media impressions and engagement are very high, with millions of views and active consumer participation. This translates into increased sales and greater customer loyalty.