Bechtel Construction: a digital strategy for innovation and expertise

Bechtel Construction, a major player in the construction industry, has adopted an effective strategy to increase its engagement and visibility on social media. By combining several key levers, the company manages to capture the attention of a wide audience while highlighting its technical expertise.

1. Impactful visual content :
   Bechtel uses high-quality photos and videos showing major projects, from infrastructure construction to technological innovations, attracting attention on platforms like Instagram, LinkedIn, and YouTube.

2. Storytelling :
   The company recounts the challenges and successes behind its projects, thus humanizing its achievements and strengthening the emotional engagement of users, particularly around the societal impact of its works.
   
   
3. Innovation and sustainability :
   Bechtel promotes its use of cutting-edge technologies (AI, 3D modeling) and its commitment to the environment, attracting an audience interested in innovation and sustainability.
   
   
4. Collaboration with experts :
   Collaborating with influencers and opinion leaders in the construction sector extends the reach of its messages and reinforces its image of expertise.
   

5. Interactive campaigns :
   The company uses hashtags and contests to encourage engagement, specifically by sharing testimonials or hosting live events on its networks.

Bechtel's marketing objectives are clear

Increase brand awareness, attract new contracts, and strengthen strategic partnerships with governments and private companies. Results are measured by social media engagement, the number of qualified leads generated, and an increase in project wins.