AliExpress viral strategies on social networks

AliExpress has implemented several levers to generate massive engagement and go viral on social networks. Its strategies include:

1. Compelling content strategy: The company relies on captivating videos and collaborations with influencers to create content that attracts attention and incites sharing.
   
   
2. Promotions and global events: AliExpress uses events like "11.11" to offer exceptional discounts, creating a buzz and encouraging users to talk about the brand.
   
   
3. Use of trends and hashtags: By integrating itself into popular trends and launching specific hashtags, AliExpress succeeds in making itself a must-have on social networks.
   
   
4. Community involvement: The brand encourages feedback and interaction, while organizing contests and giveaways to get users more involved.
   
   
5. Targeted advertising and retargeting: AliExpress relies on advertising on platforms such as Facebook, Instagram and TikTok, and uses retargeting techniques to keep users interested.

Thanks to these strategies, AliExpress has succeeded in building a strong online presence, generating millions of impressions and record sales, particularly during its flagship events such as the "Double 11". Integrating influencers, exploiting trends and building consumer loyalty are the pillars of its viral success.

Results

Results vary from campaign to campaign, but here are a few key points:

• Conversion rates: On platforms like AliExpress, conversion rates generally fluctuate between 1% and 3%, depending on the strategies implemented. Special events such as "Double 11" can cause significant spikes.
  
  
• Impressions and engagement on social networks: AliExpress campaigns generate millions of impressions, with high engagement during promotions and contests, although this depends on the influencer or campaign.
  
  
• Increased sales: During events such as the "Double 11", AliExpress experiences an explosion in sales, reaching billions of dollars in just a few hours, proving the effectiveness of its communication and promotional strategies.