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Facebook Ads is Facebook's advertising platform, meaning it's a tool that allows for automated ad delivery on one of the world's largest social networks. The ads will then appear in the target audience's news feed, on Messenger, or even on Instagram.
Over 1.5 billion people worldwide are registered on Facebook. Using Facebook Ads to promote your products, services, or business allows you to target a wider audience, internationally, and generate more actions and conversions. Finally, social media ads offer customers the opportunity to improve their engagement, such as by sharing.
Using Facebook Ads is relatively simple. Here are the main steps to follow.
The very first step is usually to define the result you expect from the ads you're going to publish on Facebook. Do you want to boost your sales, raise awareness of your business, or encourage prospects to download your app?
Facebook Ads gives you the ability to customize your audience using various parameters such as location, language, age group, and gender. This way, the ad will only appear to people likely to be interested in the offer, product, or company. This results in higher conversion or action rates, optimizing your return on investment.
With Facebook Ads, you can choose which platform your ad will appear on: Facebook, Messenger, Instagram, Audience Network, or all of them. You can even choose to only publish the ad on specific mobile devices.
Facebook Ads lets you set a daily budget for your ad campaign. You can also specify the time period during which your ad will run and the maximum amount you can spend until the end of the campaign. Note that spending can vary from day to day, so you can change your settings at any time.
Facebook Ads gives you the choice between 6 ad formats: photos, videos, Messenger, Slideshow, Stories, collection or carousel.
Once you've completed all the steps, all that's left is to submit your project to Facebook Ads so it can be submitted for auction. This way, your ad will finally be shown in the right places at the right time.
One of the biggest benefits of Facebook Ads is that it allows you to offer your services or products to people who might be interested in them based on their profile, even if they haven't yet searched.
Additionally, you can track the performance of your Facebook ad campaign and make adjustments at any time using Ads Manager. Note that Google also offers a similar tool called Google Ads, which will display your ads on Google.
