The Complete Guide to Reddit Advertising

Reddit is a social network that currently boasts millions of users worldwide. Members of the platform are called Redditors and can post content, vote, write comments, and subscribe to subreddits after registering. Like Google and Facebook, this network also offers brands the opportunity to promote their products or services through an Ads feature.

What are Reddit Ads?

Reddit Ads is a feature that allows you to create ad campaigns aimed at a specific target audience. Since it's auction-based, the ad with the highest bid receives the most exposure. The social network also offers three billing options:

• Cost Per Click (CPC): Reddit charges you each time a user clicks on your ad;
• Cost Per Mille (CPM): You are charged for every thousand impressions or views;
• Cost per View (CPV): The site charges you each time a user watches your video ad.

Please note that the number of impressions or views corresponds to the number of times your ad appears, whether the user clicks on it or not.

How to create a Reddit Ads campaign?

To launch a campaign, you'll first need to create a Reddit Ads account. Note that you can invite other Reddit users to join and help you launch your campaign.

You can then configure your ad campaign. The network will then ask you to define the following parameters:

• Your target audience;
• Your ad's location: It's important to note that your ad will appear worldwide by default if you don't set a specific location;
• Your bid and budget: This is the maximum amount you are able to spend daily or over a given period. In the latter case, your ad is automatically deactivated when your budget is reached;
• The time your ad will run.

Once setup is complete, you can begin creating your ad group. Depending on your strategy, you can create text ads, photo ads, gallery ads, or even videos. Don't forget the CTA button. Finally, you can preview your ads before confirming.

What's the point of running your ads on Reddit?

Reddit is increasingly popular worldwide, especially among young people under 30. Through its subreddits, it brings together several communities of enthusiasts who like to help each other in a specific field. Furthermore, countless topics are discussed every day in these forums. Therefore, running your ads on Reddit means promoting your products to a specific audience who is actually likely to be interested in them, provided you correctly define the parameters mentioned above.

Conclusion

At the house of Webtonic , we can help you create impactful and effective advertising campaigns with Google Ads. Don't hesitate to contact us for more information about our services or to hire us!