The latter specializes in reconstructive microsurgery. The clinic's services include:

  • Breast surgery;
  • Body surgery to reduce fat mass;
  • Facial surgery to correct imperfections;
  • Aesthetic medicine for hair and face.

Dr. Geneviève Mercier-Couture is supported by a team of professionals in the fields of medicine and aesthetics. Each member has proven experience, guaranteeing the quality and effectiveness of her services.

Customer

Dr. Geneviève Mercier-Couture

Total clicks

30 951

Date

19.02.2025

Problems encountered

Dr. Geneviève Mercier-Couture wanted to increase her visibility among people searching for cosmetic, plastic, and reconstructive surgery services in Quebec City. By implementing targeted Google Ads campaigns and optimizing these ads for specific searches, the clinic can attract more potential patients with a clear intent. It's also a way to highlight specific services (facelifts, lifts, breast augmentation, tummy liposuction, etc.) to reach an audience interested in these specific treatments.

Solution provided

We implemented a Google Ads campaign, targeting strategic keywords and targeting specific services to maximize performance.

Google Ads Key Results (May 2024 - November 2024)

  • Total clicks: 13,372
  • Total impressions: 111,000
  • Overall conversion rate: 12.37%
  • Average CPC: $1.26
  • Average cost per conversion: $10.17
  • Total Conversions: 1654 (form submission, email clicks, calls, click-to-call, calls from ads).

Performance of strategic keywords:

  • Cosmetic surgery: 3,057 clicks
  • Breast augmentation: 1,635 clicks
  • Facelift: 1,029 clicks
  • Liposuction: 505 clicks

Facebook Ads Key Results (January 2023 - January 2024):

  • Total clicks: 30,951
  • Total impressions: 1.85 million
  • Average CPC: $0.71
  • Click-through rate (CTR): 1.67%

Benefits for the company :

  • Increased visibility among the target audience

The ads generated 111,000 impressions, demonstrating the clinic's high visibility among people seeking cosmetic surgery services.

  • High engagement and optimized advertising cost
  • The campaigns generated 13,372 clicks, reflecting strong interest in the ads.
  • With an average cost per click of $1.26, the advertising strategy proved cost-effective and well-optimized to attract qualified traffic without excessive costs.
  • The cost per conversion of $10.17 indicates a well-calibrated advertising strategy, allowing the clinic to generate qualified leads at a low cost.

The Facebook ads reached a wide audience, generating 30,951 clicks at a very competitive cost per click ($0.71). The click-through rate of 1.67% is satisfactory, demonstrating the effectiveness of the creative and audience segmentation. These results strengthen the clinic's awareness and drive traffic to the site, effectively complementing Google Ads campaigns.

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Strategy deployed

  • Creation of optimized Google Ads campaigns to improve the site's visibility and attract users interested in the services offered.
  • Creation of text ads that highlight the clinic's USPs (Unique Selling Points) or the expertise of Dr. Geneviève Mercier-Couture.
  • Optimization of landing pages that each ad links to and that correspond to a specific service.
  • Audience segmentation through campaigns highlighting flagship services
  • Strengthening awareness for certain services by positioning the clinic as an expert in specific services to meet specific needs.
  • Maximizing return on advertising investment by attracting prospects with clear intent and ready to take action.

What we have achieved

  • Identification of terms searched for by people interested in cosmetic surgery services in Quebec (e.g.: "cosmetic surgery Quebec", "plastic surgery clinic").
  • Creation of text ads targeting strategic keywords (e.g.: “cosmetic surgery”, “cosmetic surgery Quebec”, “stomach liposuction price”, “breast augmentation” ).
  • Using ad extensions such as call, address, and sitelink extensions to make it easier for potential patients to access information.
  • A/B testing for text ads (headlines and descriptions).
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Results

Here's how we've helped our customers achieve excellent results by increasing their growth, improving conversions and strengthening their online presence.
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Total impressions: 1.85 million

Conclusion

In conclusion, Google Ads and Facebook Ads campaigns enabled Dr. Geneviève Mercier-Couture's clinic to achieve its visibility and qualified lead generation goals. Thanks to a targeted strategy focused on specific keywords and optimized ads, the clinic was able to attract qualified traffic, increase conversions at low cost, and strengthen its reputation in the field of cosmetic surgery. These actions effectively supported the clinic's growth and client loyalty.

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