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PPC, or Pay Per Click (PPC), is an innovative marketing strategy designed to promote a company's products or services online in order to generate action. How does this system work and what are its advantages? We'll answer this question before presenting a brief comparison between two well-known platforms dedicated to creating PPC advertising: Google Ads and Facebook Ads.
The goal of the PPC system is to promote a product, service, or brand online and encourage customers to purchase or sign up. To do this, the company posts an ad on any platform, such as a search engine or social network. The amount paid is proportional to the number of clicks generated by the ad, hence the name Pay Per Click. In other words, each time someone clicks on your ad, you must pay a sum, already agreed upon in advance, to the platform on which it was published.
Let's say you ran an ad on Google for $2 per click. This means it appears every time someone searches for the relevant keywords. However, you only have to pay the platform if the person clicks on your ad. So, if the ad appeared 200 times in one day but only generated 150 clicks, you'd pay 150 x $2, or $300.
One of the biggest advantages of PPC is that you only pay for concrete results. Ads that don't generate clicks aren't billed. Also, you can quickly make changes to the post if it seems like it's not working. Furthermore, this strategy is more effective because it's much easier to convert a click into action if your website is well-designed.
Google Ads and Facebook Ads are platforms for creating PPC advertising. What are the differences between them?
In any case, both the ad and the linking site must be attractive to generate maximum action. This is why it is always recommended to entrust the management of your PPC marketing to professionals like Web Tonic We offer a free video consultation to help you get to know your site better and understand your needs and situation before you start, for a more effective strategy.
