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An SEO agency is a company specializing in natural search engine optimization. Its mission is to help you design your website and optimize its content to improve its ranking on search engines, and therefore increase its visibility. Many web agencies currently offer their services in Paris, but how can you differentiate between the good and the bad?
First, it's essential to take the time to interview the managers of an SEO agency before committing to assess their capabilities and reliability. Here are the qualities you should look for to do this.
A good SEO agency will provide you with people who will listen to you and determine your exact needs and goals. Only then will they be able to offer you an effective strategy to improve your website's ranking.
Furthermore, SEO results are observed over the long term. In other words, you will likely be working with service providers for a long time. It's therefore important to ensure that they are responsive and have good communication skills.
SEO isn't just about inserting keywords and external links into your website's content. Google's bots handle many other elements, which are regularly updated, to establish a platform's ranking.
For example, we can cite the relevance of the information, the technical aspect and design of the site, or even internal linking. Therefore, the service provider must absolutely have a good understanding of Google algorithms in order to be able to offer you an effective strategy adapted to your objectives as well as your website.
Some SEO agencies offer ready-made strategies without even bothering to assess your project and needs. This could mean they don't truly understand how Google's algorithms work and therefore apply theoretical, non-personalized strategies that risk failure, as each site is unique.
Some SEO agencies offer unethical and unregulated solutions and strategies to help you achieve your goals faster. While these methods may prove effective initially, they expose you to the risk of more or less severe penalties if Google's bots eventually discover them.
In short, a good SEO agency will first and foremost listen to you, then offer you a legal and personalized strategy adapted to your project and your objectives.
